---
title: How to Redirect Visitors When a Countdown Ends (Pro)
description: Send visitors to another page automatically when an Ultimate Blocks Countdown Timer reaches zero, using Enable Redirect in Expiry Options (Pro).
url: "https://ultimateblocks.com/docs/how-to-redirect-visitors-when-a-countdown-ends/"
updated: "2026-11-07"
category: "How-To Guides"
---

# How to Redirect Visitors When a Countdown Ends (Pro)

To redirect visitors when a countdown ends, use the **Countdown Timer** block in Ultimate Blocks with Ultimate Blocks Pro. Turn on **Enable Redirect** in the **Expiry Options (Pro)** panel and enter a **Redirect URL**. When the timer reaches zero, visitors are sent to that page automatically. The Countdown Timer block is free; the redirect is a Pro feature.

## What you need

- The free [Ultimate Blocks](https://wordpress.org/plugins/ultimate-blocks/) plugin.
- [Ultimate Blocks Pro](https://ultimateblocks.com/pricing/), installed and activated alongside the free plugin.
- The full address of the page visitors should land on, for example `https://example.com/next-offer/`.

## How to redirect visitors when the countdown ends

1. Open the post or page in the WordPress block editor.
2. Add a **Countdown Timer** block (click **+**, search for **Countdown Timer**, click it), or select an existing one.
3. In the **Settings** tab, open the **Timer expiration** panel and set the end date and time.
4. Open the **Expiry Options (Pro)** panel.
5. Turn on **Enable Redirect**.
6. In **Redirect URL**, paste the full address, starting with `https://`.
7. Click **Update** or **Publish**.

In the editor, the message area under the timer is replaced by the note “Users will be redirected when countdown ends.” This reminds you and your team that the block redirects.

## What happens on the live page

- **Visitors on the page when the timer ends:** they are sent to the Redirect URL as soon as the timer reaches zero.
- **Visitors who arrive after the end date:** they are redirected right away when the page loads.
- **In the block editor:** nothing happens. You can still open and edit the post as usual.

**Important:** after the end date, anyone who opens the page on the front end is redirected, including you. To show the page again, turn off **Enable Redirect** or change the end date, then update the post.

## Redirect or expiry content?

The **Expiry Options (Pro)** panel has two options, and you can use only one at a time. When **Show Expiry Content** is on, **Enable Redirect** is turned off and the panel shows “Redirect is disabled when expiry content is enabled.”

| Option | Plan | Best when |
| --- | --- | --- |
| **Text to show after the countdown is over** | Free | Visitors stay on the page and see a short message. |
| **Show Expiry Content** | Pro | Visitors stay on the page and see blocks you choose, such as a button to the next offer. |
| **Enable Redirect** | Pro | Visitors leave the page and land on the Redirect URL. |

Need only a message? See [How to add a custom message after the countdown timer expires](https://ultimateblocks.com/docs/how-to-add-a-custom-message-after-the-countdown-timer-expires/).

## Ideas for countdown redirects

- A flash sale ends and visitors go to your regular pricing page.
- A webinar starts and visitors go to the live room or replay page.
- Early bird pricing ends and visitors go to the main registration page.
- A product launch begins and visitors go to the new product page.

## Tips

- **Test first:** on a draft or test page, set the end time a few minutes ahead and watch the redirect happen.
- **Use a full URL:** include `https://` so the redirect goes to the right place.
- **Clear your cache:** if you change the end date or the URL, clear your caching plugin so visitors get the new settings.
- **Think about SEO:** this redirect runs in the browser. If a page should move to a new address for good, a permanent (301) redirect set up on your server or with a redirect plugin is a better choice.
- **Hide other blocks on a schedule:** use [Visibility Control (Pro)](https://ultimateblocks.com/docs/visibility-control/) with **Enable Schedule** to show or hide other blocks at the same time.

## Frequently asked questions

**Is the countdown redirect free?**

No. The Countdown Timer block is free, but Enable Redirect is part of the Expiry Options (Pro) panel in Ultimate Blocks Pro.

**What happens to visitors who open the page after the countdown ended?**

They are redirected to the Redirect URL right away when the page loads.

**Can I show expiry content and redirect at the same time?**

No. Redirect is disabled when expiry content is enabled, so choose one of the two options.

**Will the redirect affect me while I edit the post?**

No. The redirect runs only on the live page, not inside the block editor.

**Can I redirect to a page on another website?**

Yes. Enter any full URL, starting with https://, in the Redirect URL field.

## Related docs

- [Countdown Timer block](https://ultimateblocks.com/docs/countdown-block/)
- [How to add a custom message after the countdown timer expires](https://ultimateblocks.com/docs/how-to-add-a-custom-message-after-the-countdown-timer-expires/)
- [Visibility Control (Pro)](https://ultimateblocks.com/docs/visibility-control/)
- [Ultimate Blocks free vs Pro](https://ultimateblocks.com/docs/ultimate-blocks-free-vs-pro/)