3 Best Alexa.com Alternatives for Website Ranking

Alexa.com was one of the most popular websites for competitor analysis, monitoring website traffic, and checking global website rankings. 

It started over 25 years ago back in 1996 and then later got acquired by Amazon. But as all good things come to an end, Amazon announced that Alexa.com will be shutting down on May 1, 2022. 

They have already stopped offering new subscriptions and will shut down their services for existing customers as well. 

This change brings us to discuss the best Alexa.com alternatives for website ranking and traffic analysis. 

In this list, I’ll be sharing three alternatives that you can use for checking the global ranking of websites and doing a lot more. 

That being said, let’s get started. 

1. SimilarWeb 

The first Alexa.com alternative on our list is SimilarWeb. This is a great digital monitoring and research tool where you can analyze websites and their performance.

SimilarWeb has its own DigitalRank metrics which has data of over 100M websites from across 190 countries. They also have data of over 10B pages on the Internet. 

With this much data, it’s safe to say that their ranking numbers are quite accurate and a good indicator of a website’s performance. 

On SimilarWeb, you can enter any website and instantly find out its ranking. You can find out its global ranking, country ranking, category ranking. 

Besides the website ranking, SimilarWeb also shows you other metrics about the website such as traffic, engagement, demographics, competitors, and more. 

This makes SimilarWeb the perfect tool for not only finding out a website’s ranking but also analyzing its performance. 

Here are some key features of SimilarWeb: 

  • Website ranking
  • Website and app analysis
  • Industry analysis
  • Competitor analysis
  • SEO analysis

SimilarWeb is available for free if you want to just analyze websites and check their rankings and performance metrics. 

The best part about this is that it comes with a free browser extension that you can install and use to check the ranking of any website you’re on. 

Besides that, they also offer premium plans for more detailed research tools. 

Overall, this is the best Alexa.com alternative in the market right now as their numbers are very accurate and give you a clear idea of a website’s performance. 

2. Ahrefs 

The next Alexa.com alternative we have on our list is Ahrefs which is a full-fledged SEO tool that comes with a lot of features. 

It comes with different tools such as website explorer, keyword explorer, rank tracker, content explorer, and site audit. 

Ahrefs also has a massive database of over 10B pages and 19.8B keywords. Their tool crawls the web 24/7 and their data has ever-increasing. 

Since Ahrefs is one of the most trusted and popular SEO tools out there, there’s no doubt about the accuracy of their numbers. 

They have their own Ahrefs Rank metric which is based on the website’s backlinks. This rank is a good indicator of how good a website is globally on the Internet. 

Here are the key features of Ahrefs: 

  • Ahrefs Rank 
  • Competitor analysis
  • Keyword research 
  • Website audit
  • Backlink analysis
  • Content explorer
  • Rank tracker

Here’s the pricing of Ahrefs: 

The pricing starts at $99/month and goes as high as $999/month for enterprise users. Each plan has its own keyword and domain search limits. 

Besides their paid plans, they also offer a free plan which lets you connect your website and analyze their performance. 

If you’re looking for an Alexa.com alternative to check your competitors, then Ahrefs is a good option. But do keep in mind that it’s not just a ranking checker and provides more features and tools. 

3. SEMRush 

The last one on our list is SEMRush which is another all-in-one SEO and marketing tool just like Ahrefs. 

They offer tools for content marketing, SEO, PPC, advertising, social media, and more. But since we’re concerned about website ranking, let’s take a look at what SEMRush has to offer. 

SEMRush has a massive database of 808M domain profiles and 21B keywords. They also have the fastest backlink crawler and have indexed over 43T backlinks. 

A database of this size means that its metrics and numbers are a good indicator of a website’s performance. 

With their traffic analytics tool, you can find out all information about any website such as their traffic volume, competitors, traffic journey, geo-distribution, and more. 

You can also view the SEMRush Rank of any website which is based on the traffic a website gets from various sources. 

Here are the key features of SEMRush: 

  • Website ranking
  • Keyword research 
  • SEO analysis
  • Competitor analysis
  • Rank tracker
  • Backlink analysis
  • PPC

Let’s take a look at the pricing of SEMRush: 

The pricing starts at $119.95/month and goes as high as $449.95/month for their highest plan. Each plan comes with additional features and limits of keyword and domain searches. 

SEMRush is another great Alexa.com alternative if you want to check a website’s ranking and other performance metrics. 

You can do SEO, PPC, and content analysis of any website using the tools offered by SEMRush. 


So, that concludes our list of the best Alexa.com alternatives and competitors you can consider. Now that Alexa.com is shutting down, these alternatives are your best options to check any website’s ranking. 

Whether you want to track your own website’s performance or your competitors, the three tools mentioned in this list will help you do the job easily. 

If you have any questions regarding the tools mentioned in this list, feel free to ask them in the comments section below. 

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