21 Best FAQ Page Examples to Copy in 2026

A good FAQ page saves your visitors time and saves you support emails. A bad one makes people scroll, guess and give up.

We looked at the live FAQ pages and help centers of 21 well-known brands, from IKEA and Zappos to Airbnb, Notion and the IRS. For each one you get what it does well and the one idea worth copying.

At the end, you will see how to build the same kind of FAQ page in WordPress with free blocks, plus a live demo you can try on this page.

Quick answer

Some of the best FAQ page examples are IKEA, Zappos, Nintendo, Airbnb, Etsy, Apple, Notion and the IRS.
What they share: a search box at the top, questions grouped by topic, collapsible answers, short direct replies, and a clear way to contact a person.
To build one in WordPress: use the free Accordions (UB) block from Ultimate Blocks with FAQ schema turned on, or copy the free FAQ Accordion Section pattern.

What makes a great FAQ page?

Across all 21 examples, the same few design choices show up again and again.

Search first. Most large help centers (IKEA, Airbnb, Etsy, Notion, Slack, Netflix, Apple) put a search box at the very top.
Grouped by topic. Questions sit under clear groups such as Orders, Returns, Payments or Account.
Collapsible answers. Accordions keep long lists short. Visitors open only the question they care about.
Popular questions up front. Many pages show the top 5 to 10 questions before anything else.
Real customer words. Zappos writes “I want to return my purchase! What do I do?” instead of “Return policy”.
A way out. Every good FAQ ends with a contact option, chat or form for questions it does not answer.

FAQ page examples at a glance

Example	Industry	Main layout	Best idea to copy
1. IKEA	Retail	Search, topics, accordions	Answer top tasks (order status, returns) right under the search
2. Zappos	Retail	One long page by topic	Write questions in your customers’ own words
3. Etsy	Marketplace	Search, buyer and seller paths	Split help by who the visitor is
4. Charmin	Consumer brand	Simple accordion list	Use FAQs to answer buying questions too
5. Nintendo Switch	Gaming	Product tabs, accordions	Group questions by product
6. Airbnb	Travel	Search, top articles	Show the most read answers first
7. Spotify	Streaming	Topic cards	List 3 to 4 top articles under each topic
8. Notion	Software	Search, topics, academy	Mix FAQs with tutorials and updates
9. Figma	Software	Search, AI agent, courses	Offer help in more than one format
10. Slack	Software	One search box	Keep the first screen simple
11. Netflix	Streaming	Search, quick links	Link the most common tasks directly
12. Apple	Tech	Product picker, search	Let visitors pick a product first
13. Mailchimp	Software	Search, popular guides	Feature the guides people need most
14. Uber	Apps	Audience picker	Ask “who are you?” before showing answers
15. Wise	Finance	Search, topics, login	Offer personal help after login
16. first direct	Banking	Topic tiles, popular questions	Show what other people are asking
17. IRS	Government	FAQ search, top FAQs	Give a huge FAQ its own search
18. Dropbox	Business software	Short FAQ on a sales page	Answer pre-sales questions near pricing
19. AdEspresso	Marketing software	Two FAQ groups	Add general industry questions, not only product ones
20. PAWS Chicago	Nonprofit	Grouped list	Group by the visitor’s concern
21. Basecamp	Software	Guided contact form	Route questions with a simple dropdown

All pages checked live in November 2026.

Ecommerce and retail FAQ page examples

1. IKEA

IKEA opens with “How can we help you?” and a search box, then names the two biggest jobs right away: checking an order and returning a product.

Below that, questions are grouped by topic, such as Orders, Delivery, Services, Mattresses and Assembly, and every answer sits in a collapsible panel. A chat option is there when the FAQ is not enough.

What to copy: Put your two or three most common tasks in the first line of the page.

2. Zappos

Zappos keeps every question on one long page under simple topic headings: Returns, Shoes/Brands, Across the Board, Payment Information, Suspicious Activity and Technology.

The questions sound like real customers, for example “I printed out my label and misplaced it. How can I retrieve it again?” That makes them easy to scan and easy to find in search.

What to copy: Write each question the way a customer would type it into Google.

3. Etsy

Etsy Help starts with a search box and then splits into two paths: Shop on Etsy for buyers and Manage your shop for sellers.

Each path has its own topics, such as Your Orders and Cart & Payment for buyers, or Listings, Finances and Marketing & Promotions for sellers.

What to copy: If you serve two kinds of visitors, give each one a separate path.

4. Charmin

Charmin’s FAQ is a short, simple list of collapsible questions under the line “We are here to help!”

The questions also help people buy, such as the difference between Charmin Ultra Strong and Ultra Soft, and whether it is safe for plumbing. The page also includes FAQ schema markup.

What to copy: Use your FAQ to answer the questions people ask right before they buy.

App and tech help center examples

5. Nintendo Switch

The Nintendo Switch FAQ groups questions by product and topic: Nintendo Switch OLED Model, Nintendo Switch, Nintendo Switch Lite, Games & Accessories, Parental controls and Online Service.

Each question opens in place, and the page uses FAQ schema so search engines can read every question and answer.

What to copy: If you sell several products, give each one its own tab or group.

6. Airbnb

Airbnb greets visitors with “Hi, how can we help?” and a search box, then lists Top articles such as canceling a reservation and accepted payment methods.

A “Need to get in touch?” section at the bottom gives people a clear next step.

What to copy: Show your most read answers before anything else.

7. Spotify

Spotify Support is built from topic cards: Payments & billing, Manage your account and Premium plans.

Each card lists a few top articles, such as Payment methods, Logging In or Premium Family, so most visitors find their answer in one click.

What to copy: Under each topic, list only the three or four questions people ask most.

8. Notion

Notion’s help page asks “Hi, how can we help you?” and offers search, Popular topics and Browse by use case.

It also links to Notion Academy tutorials, a What’s new section and a “Still have questions?” area for contact.

What to copy: Mix quick answers with deeper tutorials for people who want to learn more.

9. Figma

Figma Learn starts with “Hello, how can we help?” and a search box, then offers several ways to get help: the Figma agent, courses, popular topics and featured videos.

A “Couldn’t find what you needed?” section closes the page.

What to copy: Offer help in more than one format, such as articles, videos and courses.

10. Slack

Slack’s Help Center is one of the simplest on this list. The first screen is a friendly “Hi. How can we help?” and a single search box.

What to copy: If your search works well, let it do the heavy lifting and keep the rest clean.

11. Netflix

The Netflix Help Center asks “How can we help?”, gives a search box, then shows Quick Links to the most common tasks.

A “Need more help?” section points to other ways to reach support.

What to copy: Turn your most common questions into one-click quick links.

12. Apple

Apple Support says “Need help? Start here.” and lets you pick a product first: iPhone, Mac, iPad, Watch, Vision or AirPods.

Shortcuts like Reset Apple Account password, Change a subscription and Billing and payments sit right below, with search for everything else.

What to copy: Let visitors choose their product before they see any questions.

13. Mailchimp

Mailchimp’s Help Center combines a search box with Popular guides and tutorials and getting started guides.

It works for new users who need basics and for experienced users looking for one feature.

What to copy: Feature your most useful guides next to the search box.

14. Uber

Uber Support begins with “Welcome to Uber Support” and asks you to pick the product you need help with, such as Riders or Driving & delivering.

Each group then leads to the right support resources and contact options.

What to copy: Ask visitors who they are before you show answers.

Finance and government FAQ examples

15. Wise

The Wise Help Centre asks “Hi, how can we help?” with a search box and Explore all topics, such as Sending money.

Each topic has a short description, for example “Setting up, paying for, editing, and cancelling transfers.” Logged-in users can get personalised support.

What to copy: Add one short line under each topic so visitors know what is inside.

16. first direct

The first direct bank help page asks “What are you looking for?” and shows topic tiles like Banking and payments, Online and Mobile Banking, and Fraud and security.

A “What other people are asking…” list shows common questions, such as how to cancel a direct debit or download statements.

What to copy: Show a short list of what other customers ask most.

17. IRS

The IRS has one of the largest FAQ libraries on the web, so it gives the FAQ its own search box.

A Top Frequently Asked Questions list helps people who do not know what to search for.

What to copy: Once your FAQ grows past a few dozen questions, add a search box just for it.

B2B, SaaS and nonprofit FAQ examples

18. Dropbox

Dropbox’s business FAQ is a short accordion on a sales page about accounts and pricing.

It answers pre-sales questions like “What is a Dropbox for teams user?” and “How much space does my team get?”, then says “Can’t find it here? Check out our help center.” The page uses FAQ schema too.

What to copy: Put a short FAQ next to your pricing to answer doubts before checkout.

19. AdEspresso

AdEspresso splits its FAQ into two groups: AdEspresso FAQs about the product, and Online Advertising FAQs with general questions such as “Do I need a website in order to run Facebook ads?”

The second group answers questions people search for before they know the product.

What to copy: Add a few general industry questions to attract new visitors from search.

20. PAWS Chicago

PAWS Chicago, a nonprofit animal welfare group, groups its clinic FAQ by concern: General Clinic Information, General Spay/Neuter Surgery Information and The No Kill Model.

Plain headings and short answers make a sensitive topic easy to read.

What to copy: Group questions by the worry behind them, not by your internal departments.

21. Basecamp

Basecamp skips a long FAQ list and uses a short support form that starts with “There are no stupid questions.”

A dropdown asks “What do you need help with?” with options like “I can’t access my account” and “I have a billing question”, so each message reaches the right person.

What to copy: Pair your FAQ with a simple contact form that sorts questions by type.

How to build an FAQ page like these in WordPress

You can build most of these layouts in the WordPress block editor. Here are two ways, starting with the one that gives you search and FAQ schema.

Try it: a live FAQ built with Ultimate Blocks

This is a sample store FAQ made with the Ultimate Blocks Accordions (UB) block, with search turned on. Type a word like refund or shipping to see matches highlighted.

message area

How long does shipping take?

This is sample text. Most orders ship in 1 to 2 business days and arrive in 3 to 7 days.

How do I get a refund?

This is sample text. Start a return from your account page. Your refund is sent once we receive the item.

Can I change my order after I place it?

This is sample text. Yes, within one hour of ordering. After that, contact support and we will do our best.

Do you ship internationally?

This is sample text. Yes, to most countries. Shipping costs are shown at checkout.

Method 1: Use Ultimate Blocks (easiest, with FAQ schema)

Best for: FAQ pages and FAQ sections built right in the block editor, with collapsible answers and FAQ schema.

Ultimate Blocks is a free block plugin active on 50,000+ sites and rated 4.9 out of 5 on WordPress.org. Its Accordions (UB) block (also called Content Toggle) is made for FAQs.

In your dashboard, go to Plugins > Add New Plugin, search for Ultimate Blocks, then click Install Now and Activate.
Open the page for your FAQ. Click the + (Block Inserter) button, search for Accordions and add Accordions (UB).
Type a question in the panel title and the answer below it. Click the + icon on a panel to add the next question.
Select the whole block, open the FAQ Schema panel in the settings sidebar and turn on Enable FAQ Schema.
Want a ready-made layout? Open the free FAQ Accordion Section pattern, click Copy Pattern, and paste it into your page. Then replace the sample questions with your own.
Click Publish or Update.

Build the layouts above:

Topics like IKEA or Zappos: add a heading for each topic with its own accordion below it. See how to add FAQs with categories.
Product tabs like Nintendo: put one accordion inside each tab of the Tabs block. See how to put accordions into tabs.
A search box like the IRS: turn on Enable content search in the block’s Search panel (an Ultimate Blocks Pro feature). See how to add an FAQ with search.

Method 2: Use core WordPress blocks (free, basic)

Best for: a short FAQ on a site where you do not want another plugin.

In the editor, type /details in an empty paragraph and press Enter.
Type the question in the summary line and the answer in the hidden area below it.
To add the next question, select the block, click Options (the three dots) in the toolbar and choose Duplicate.
Group questions under normal Heading blocks, then publish.

Limits: core blocks do not add FAQ schema or a search box, and design options are basic. For more detail, see our guide to adding an FAQ section in WordPress and adding FAQ schema.

Tips for writing a better FAQ page

Start with real questions. Pull them from support emails, chats, reviews and Google’s “People also ask” box.
Answer in the first sentence. Then add details, links or steps if needed.
Keep each answer short. One to three sentences is enough for most questions.
Group by topic once you pass about 10 questions. Add search once visitors need to scroll a lot.
Update it often. Remove old answers and add new questions as your product changes.
End with a contact option. A link to chat, email or a form keeps people from getting stuck.

Want plugin options too? Compare the best FAQ plugins for WordPress, or get design ideas from our accordion design guide.

Need search for a growing FAQ? Ultimate Blocks Pro adds an accordion search box with highlighted results, plus extras like a sticky table of contents and tab title icons. Plans start at $39/year for one site, and every plan has a 30-day money-back guarantee.

Supercharge Your WordPress Block Editor!

Try Free

Get Pro

Frequently asked questions

What should an FAQ page include?

A search box or clear topic groups, short answers to your most common questions, and a way to contact you. Popular questions should appear first.

How many questions should an FAQ page have?

There is no fixed number. Most small business FAQ pages work well with 10 to 30 questions. Group them by topic once you have more than about 10.

Should my FAQ page have a search bar?

Yes, once visitors need to scroll to see every question. Large FAQ pages like IKEA, Airbnb and the IRS all put search at the top.

Does FAQ schema still help SEO?

Google now shows FAQ rich results mainly for well-known government and health websites. FAQ schema still helps search engines and AI assistants understand your questions and answers.

How do I create an FAQ page in WordPress?

Add the Accordions (UB) block from the free Ultimate Blocks plugin, type your questions and answers, and turn on Enable FAQ Schema. You can also use the core Details block for a basic version.

What is the difference between an FAQ page and a help center?

An FAQ page answers common questions on one page. A help center is a larger library of articles with search and categories, like the Airbnb or Notion examples.