5+ Best URL Shortener WordPress Plugins (Premium & Free)

Whether you’re a blogger, affiliate marketer, business owner, or just someone who occasionally shares links online, WordPress URL shorteners can be a valuable tool for you.

When used correctly, URL shorteners can help your links look more professional and can also enable you to customize your links and track your clicks.

A good WordPress URL shortener makes link management easy, even for beginners. It can customize your links and remove unnecessary characters and numbers from them. 

Here’s a list of some of the best free and premium WordPress URL shortener plugins that you can use to make your links look presentable and easy to share with your users.


Active Installs


More Info

Pretty Links






URL Shortify




URL Shortener


Now let’s dive into the details of these plugins.

With over 300,000 active installations, Pretty Links is our number one plugin for URL shortening. It comes with a link Cloaker that transforms your long links into short, catchy, shareable, and branded links. 

It is your best shot at effective affiliate link management. It also automatically places affiliate links all over your blogs so that you don’t have to take the hassle of doing it manually.

With its centralized system, it tracks all of your links scattered over the internet. You can also migrate pre-existing links into its design. You have complete control at all times, and you can watch your links generate revenue in real-time!

Noticeable Features

  • URL Redirection
  • Track Conversions
  • Link Import/Export
  • Centralized Interface
  • Secure and Optimized System
  • Replaces Keywords with Affiliate Links


The free version is available in the WordPress repository. And the pro pricing begins at $149 a year for 5 WordPress sites.

BetterLinks is comparatively a new URL shortener plugin. But it has already gained some good popularity. It comes with some amazing features like link management, link analytics, multiple redirections, and more.

Its interface is clean and easy to use, with a drag-and-drop system. You can have multiple links and easily manage them from the interface. Links can be shortened and edited with brand names for added value. 

Through the Analytics tab, you can manage and filter all your links. You can set an expiry date for links depending on your campaign deadline. Also, it supports Google Analytics, helping you accurately evaluate the performance of your links.

Noticeable Features

  • Branded Custom Links
  • Custom Tags for Links
  • Multiple Link Redirects
  • Google Analytics Integration
  • Generate UTM Code for Future Use


It’s a freemium plugin. The pro version has three tiers of pricing, ranging from $49 for annual support to $299 for lifetime support.

3. ThirstyAffiliates

ThirstyAffiliates is the best friend of bloggers worldwide. It subtly boosts affiliate income, keeping both your wallet and your readers happy at the same time.

You can organize and automate your links with this plugin. It transforms your keywords into clickable affiliate links, garnering revenue you might not have even expected. It prevents commission hijacking by cloaking all your links, securely connecting them to your account. 

You can continuously track the success of your links with the plugin’s auto-generated charts and graphs. It can also redirect visitors based on your geolocation targeting.

Noticeable Features

  • Link Import/Export
  • Supports Google Analytics
  • Auto-Links Relevant Keywords
  • Fixes Broken Links Proactively
  • Charts and Graphs of Statistics


You can download the plugin for free. The premium version costs $49 for single WordPress site owners and can go up to $149 for ten sites.

4. URL Shortify

As the name suggests, URL Shortify effectively shortens links from the internet. Whether you’re shortening links from  Facebook, YouTube, Twitter, or LinkedIn, this plugin has you covered.

It has a click counter that automatically monitors how many hits your links are gaining. Placing your brand name on every link, it can reliably boost brand visibility. These links can be shared on publications, advertisements, blogs, forums, e-mails, and more with just one click.

It provides geotagging and IP information, providing you with a clear picture of how far your links have reached globally. All links are managed by the plugin’s handy dashboard highlighting detailed analytics. It can also re-route visitors to certain links (landing pages/apps) based on their location.

Noticeable Features

  • Quick Setup
  • Cloak Affiliate Links
  • Redirects Dead Links
  • Editable Destination URL
  • Tracks and Optimizes Growth  


The free version of this plugin is available in the WordPress repository. And the pro version price point for single sites is $69 a year, and it can go up to $199/year for 25 sites. 

5. Bitly

Bitly, an already renowned link shortener, has a WordPress plugin dedicated to providing link managing services. It is pretty simple in comparison to the other plugins, meeting the basic requirements for a link shortener.

All you need is a Bitly account to use it. Once your account is created, you can generate links and share them with various platforms. Eventually, you will get reports on the number of clicks and additional metrics.

Noticeable Features

  • Simple and Intuitive
  • Shareable Links to all sites
  • Automatically Generated Links
  • Analytics Provided on Link Performance


This is a free plugin. It can be directly installed from your WordPress dashboard.

6. URL Shortener

URL Shortener is a robust and powerful plugin designed to generate beautiful URLs. Within just a few steps, it can completely customize your links to reflect your brand.

Its links can be added via shortcode. The links are incredibly easy to share, plus you can replace old long links in bulk in no time. You can cloak your links to prevent bypasses, and organize your links all at once. 

When it comes to customization, this plugin hands you all the freedom and control you need. It can send visitors to an affiliate product link in a new window, keeping them hooked on your initial content at the same time. It can also block spiders and trackers.

Noticeable Features

  • Click Tracking
  • Import/Export Feature
  • Six Redirection Modes
  • Improves SEO Quality
  • Redirects Visitors to Latest Posts


Though URL Shortener has a free version, it can be purchased at $19 for unlimited sites.


Links are an integral part of content marketing. As a key source of revenue, they need to be kept organized and consistent.

We hope that these plugins will help you create more professional and effective links. If you have any questions, please feel free to leave a comment below and we’ll get back soon.

Affiliate Disclosure: This post contains affiliate links. It means you buy anything following these links, we may make a commission without any extra cost to your. Thanks for your support.

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