7 Best Ahrefs Alternatives (Free & Paid)

Ahrefs is one of the most popular SEO tools out there which comes with a huge collection of tools and features that can help you manage your website’s entire SEO. 

It has features that can help you with keyword research, backlink analysis, technical audits, and more. 

Recently, Ahrefs updated their pricing by increasing the price of all their plans. This increase in pricing wasn’t received well by many users as Ahrefs is already an expensive tool. 

This resulted in many users looking for Ahrefs alternatives that offer the same or better features at a much less cost. 

If you’re one of them, you came to the right place. In this article, I’ll be sharing the best Ahrefs alternatives you can use for your website’s SEO. 

Let’s get started. 

1. SEMrush 

SEMRush is a leading SEO tool in the industry and one of the best Ahrefs alternatives in terms of its features. 

With SEMRush, you can manage your website’s entire SEO using its suite of tools. You can conduct a competitor analysis to find your competitor’s keywords, backlinks, positions, and more. 

The keyword research tool in SEMRush is my favorite as it provides many insights and data on the keywords you’re searching for. You can get the keyword volume, difficulty, intent, trend, and more. 

The site audit tool in SEMRush is also very helpful as it shows you all the issues and errors on your website and what you can do to fix them. 

Besides SEO, SEMRush also offers many other tools for content and marketing research. For instance, the marketing calendar lets you plan and schedule your content. It even lets you collaborate with your team and manage tasks. 

SEMRush also offers an SEO writing assistant that can help you write better and SEO-optimized content for your websites. It gives your content a score based on the keywords used, your writing style, readability, and many other metrics. 

Just like Ahrefs, SEMRush also offers its own rank tracker that lets you track the positions of your keywords. You can add as many keywords as you want and assign tags to them for better organization. 

There are just so many tools inside SEMRush that it’s hard to describe each one of them here. 

So, here are the key features of SEMRush: 

  • Keyword Research 
  • On-Page SEO
  • Competitor Analysis
  • Content Marketing
  • Local SEO
  • Rank Tracking
  • Social Media Management 
  • Link Building
  • Content Optimization 
  • Market Analysis
  • Paid Advertising 
  • PR Monitoring
  • Website Monetization 

Let’s take a look at the pricing of SEMRush: 

The pricing of SEMRush starts at $119.95/month for 5 projects, 500 keywords to track, and more.  

The subsequent plans come with higher limits and additional features as well such as their content marketing platform, historical data, and more. 

You can also save up to 17% if you choose to pay annually for their plans. 

Overall, SEMRush is the best alternative to Ahrefs and is even better in some instances. SEMRush definitely offers more tools and features that can be very useful for managing and growing your website. 

2. Ubersuggest

Ubersuggest is an SEO tool that comes with great features for SEO analysis, keyword research, and finding content ideas. 

With this SEO tool, you can conduct a competitor analysis and reverse engineer their SEO and content marketing strategy. 

You can find the keywords they’re ranking for, the total traffic they get, how much they’re spending on paid ads, and more. 

Besides this, their keyword research tool is also very powerful and can help you uncover untapped opportunities. 

You can conduct full-blown keyword research and get keyword ideas along with their volume, difficulty, CPC, and trends data. You can also view the top page ranking for a specific keyword. 

Ubersuggest also comes with a content ideas tool to help you find ideas that will perform well on your website. 

And lastly, Ubersuggest also lets you conduct a backlink analysis which can be used to find link-building opportunities. It shows you exactly where you’re competitors are getting their links from. 

Here are the key features of Ubersuggest: 

  • Competitor Analysis
  • Top SEO Pages
  • Keyword Research 
  • Content Ideas
  • Backlink Analysis
  • Rank Tracker
  • Site Audit
  • SEO Training Course
  • SEO Worksheets & Templates

Let’s take a look at the pricing of Ubersuggest: 

Ubersuggest offers and recommends their lifetime plan which is 90% cheaper than big SEO tools such as Ahrefs, SEMRush, and Moz. 

Their lifetime plan starts at $290 for the individual plan and comes with 100 daily reports, 3 projects, 100 keywords to track, 20,000 keyword suggestions, and more. 

With higher plans, you can get more limits for keyword searches and reports. 

However, if you don’t want to get their lifetime plan, you can still opt to pay monthly for Ubersuggest. Even then, it’s still 70% cheaper than any other SEO tool out there. 

Their monthly plans start at $24/month and go as high as $99/month. Ubersuggest also offers a free 7-day trial. 

Overall, Ubersuggest is a really good value-for-money alternative to Ahrefs. It comes with many features that can help you with your website’s SEO strategy. 

3. Mangools 

Mangools is a company that offers a suite of SEO tools which includes: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Let’s start with KWFinder first which is their keyword research tool that lets you find and analyze keywords. 

With KWFinder, you can view all the information about a keyword such as its volume, difficulty, search trends, SERP overview, and more. 

Besides searching for keywords, you can even enter a domain in KWFinder and find out all the keywords your competitors are ranking for. 

You can get historical data on keywords, conduct keyword research for local SEO, and more. 

The SERPChecker by Mangools lets you conduct SERP analysis for local SEO. You can enter any keyword along with its country or city and it’ll show you who’s ranking on the SERPs. 

It also has a SERP features detection which shows you how much impact the Google SERP features are having on the rankings. 

The SERPWatcher by Mangools is a rank tracker tool that lets you keep track of your keyword positions. Tracking keywords in SERPWatcher is very intuitive as it shows you the position, change, best and worst positions, etc. 

You can also get updates on your positions via email and even share an interactive report link with your clients. 

Next is the LinkMiner in Mangools which is a backlink analysis tool that lets you find powerful backlinks you can replicate. 

You can find the backlinks of your competitors, see the link placement on the website, and save your favorite links into a list. 

SiteProfiler by Mangools is an SEO analysis tool that lets you check the authority of any website.

You can get the backlink profile health, identify top-ranking content, and find similar competitors using this tool. 

Here are the key features of Mangools: 

  • SEO Analysis
  • Rank Tracker
  • Backlink Analysis
  • Local SEO 
  • SERP Analysis
  • Keyword Research 

Let’s take a look at the pricing of Mangools: 

The pricing of Mangools starts at $49/month for 100 keyword searches/24h, 200 daily tracked keywords, 100,000 backlink rows, and more. 

The higher plans come with more search limits and also allow simultaneous logins. Mangools also offers a free 10-day trial that you can use to test out their tools and features. 

If you’re looking for a full-blown SEO tool that is similar to Ahrefs but less costly, then Mangools is a perfect option to consider. 

4. SEO PowerSuite

SEO PowerSuite by Link Assistant is another Ahrefs alternative that comes with a full suite of SEO tools which includes Link Assistant, SEO SpyGlass, Website Auditor, and Rank Tracker. 

With the Link Assistant tool, you can find hundreds of link-building opportunities. You can select the type of backlink you want to build and it’ll give you suggestions on where you can build a link.

It also has a built-in outreach and prospecting tool so that you can conduct email outreach directly from the tool. 

SEO SpyGlass is a backlink analysis tool for checking the backlinks of your competitors. You can monitor your competitors and find new opportunities for link building using this tool. 

SEO PowerSuite also offers a rank tracker allowing you to monitor the positions of your keywords and track your website’s performance. 

It also lets you track rankings for geo-specific keywords which is very helpful for local SEO. 

Lastly, the Website Auditor in SEO PowerSuite lets you conduct powerful and comprehensive SEO audits of your website. 

This can help you uncover any potential issues or errors on your website. You can generate automated custom SEO reports of your audits that can be exported or shared as a link. 

Here are the key features of SEO PowerSuite: 

  • Rank Tracker
  • Keyword Research 
  • Site Audit
  • Backlink Audit
  • Link Building
  • Page Optimization 

Let’s take a look at the pricing of SEO PowerSuite: 

Unlike Ahrefs which is a web-based SEO tool, you can download and install SEO PowerSuite on your device. 

SEO PowerSuite costs $299/year for its professional plan and $499/year for the enterprise plan respectively.  

5. SE Ranking

SE Ranking is a powerful SEO tool that comes with many great features and can be a good alternative to Ahrefs. 

The tool features a very clean and intuitive keyword research tool that shows you the keyword volume, difficulty, CPC, and SERP results for any keyword you search. 

It also comes with a rank tracker that lets you track the positions of any keyword. 

I really love the rank tracker of SE Ranking as it shows the average position, traffic forecast, search visibility, and many other useful metrics. It even beautifully shows the position history of the keyword. 

The backlink checker in SE Ranking that can help you analyze the referring domains, linking pages, anchor texts, and more. 

You can even measure the value backlinks using the domain and page trust metrics available in the tool. 

Besides checking the backlinks of your competitors, you can also use SE Ranking to monitor your own backlinks. 

You can view and manage new/lost backlinks, identify bad backlinks and disavow them, and get automated email notifications on any backlink updates. 

The competitor analysis features in SE Ranking are also very powerful as it shows you the traffic, keywords, referring domains, domain/page trust, and more for any website. 

It’s very good for conducting research on your competitors to analyze their SEO strategy. 

Lastly, SE Ranking also lets you conduct site audits to check your website’s health. It shows you any issues or errors on your website and gives your site a health score. 

What I absolutely love about their site audit is that it shows the Core Web Vital reports of your website directly in the audit. 

Here are the key features of SE Ranking: 

  • Competitor Analysis
  • Backlink Analysis
  • Backlink Monitor
  • Keyword Research 
  • Rank Tracker
  • Site Audit
  • Lead Generator
  • Report Builder
  • On-Page SEO Checker
  • Page Changes Monitor

Let’s take a look at the pricing of SE Ranking:

The pricing of SE Ranking starts at $31.20/month and lets you add 10 projects, track 250 keywords, monitor 6000 backlinks, and more. 

You can customize the pricing of SE Ranking by choosing how many keywords you want to track and the rank-checking frequency. 

Overall, SE Ranking is a surprisingly good SEO tool and can be considered to be very close to Ahrefs in terms of its features. 

The clean & beautiful interface is a cherry on top which can make using this tool a great experience. 

6. SpyFU

SpyFu is a competitor research tool that lets you analyze your competition and outrank them. It comes with several useful features that can help you with your site’s overall SEO. 

It comes with a competitor analysis tool that lets you spy on your competition. You can check your competition’s top ranking pages, their backlinks, total traffic, and more. 

SpyFu also lets you find new keywords using their keyword research tool which is very powerful and gives you accurate metrics on keyword volume, difficulty, CPC, and more. 

Besides this, it also comes with a rank tracker to track and compare position changes of your keywords. It lets you diagnose any drop in positions, highlight your top positions, and view the position history of your keywords. 

Here are the key features of SpyFu:

  • Competitor Research 
  • PPC Research 
  • Keyword Research 
  • Rank Tracker
  • Social Outreach 

Let’s take a look at the pricing of SpyFu:

The pricing of SpyFu starts at $39/month for their basic plan and goes as high as $299/month for their team plan respectively. 

The basic plan has limited search limits whereas the professional and team plan gets you unlimited search limits. 

Overall, SpyFu is a decent Ahrefs alternative with many great features.

7. Serpstat

The last Ahrefs alternative on our list is Serpstat which is a growth hacking tool for SEO and content marketing. 

It comes with a great set of features which includes competitor research, keyword research, backlink analysis, and more. 

Their competitor analysis tool lets you find out the traffic and keywords of your competition along with other metrics such as their search visibility, their ads, top ranking pages, and more. 

With their keyword research feature, you can analyze keywords and get information about their volume, competition, similar keywords, etc. 

You can even view keyword trends and monitor their SERPs to see what websites are ranking on top. 

Besides that, Serpstat also offers a rank tracker which lets you track your rankings worldwide and get notified of any position changes. You can even use it to track the ranking of your competitors.

Here are the key features of Serpstat: 

  • Competitor Analysis
  • Keyword Research
  • Batch Analysis 
  • Rank Tracker
  • Site Audit
  • Clustering
  • Team Management

Let’s take a look at the pricing plans of Serpstat: 

The pricing of Serpstat starts at $69/month and offers 4000 daily searches, 15000 position checks, and more. 

With the higher plans, you can get more search limits along with additional features such as branded reports, phone support, and more. 

When compared to Ahrefs, Serpstat is a cheaper alternative with most of the features in it that Ahrefs has to offer. 


So, that’s our list of the best Ahrefs alternatives you can use to manage your website’s SEO. Most of these tools are similar in the features they offer so it all boils down to your personal preference and budget. 

In my opinion, SEMRush is the best Ahrefs alternative you can choose from this list. But if that’s also a bit out of your budget, you can choose from the other alternatives on this list. 

Feel free to drop any comments or questions if you have any difficulty making a decision. I’d help you out in choosing the right tool for your business. 

Disclosure: This post contains affiliate links. That means if you make a purchase, we will get a small commission without any extra cost to you. Thanks for your support.

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