Headlines are one of the most important elements of your website. Without a great headline, you cannot captivate your audience easily.
Writing attractive headlines is not rocket science. Today, there are many headline testing tools that give a score to your headline.
With these headline scores, you can determine if the headline is good or not. But how will you know if your headlines are working for your audience?
Headline testing tools only give a number based on some factors and metrics. These tools are not advanced enough to show if a headline will work for your audience.
In such cases, you’ll need to test your headlines using split testing plugins. And that’s what this article is about.
In this article, I’ll list down the best headline split testing WordPress plugins and show you how you can A/B test your headlines.
This will help you figure out the type of headlines that work well for your audience and eventually help you attract more eyeballs to your content.
What Is Headline Split Testing?
Headline split testing refers to the process of creating multiple variations of a headline and testing them on multiple audience segments to determine which one performs the best.
This process is also termed headline A/B testing.
Here’s how headline split testing works:
You create multiple variations of a headline and the headline split testing plugin will send a percentage of your traffic to each variant.
The plugin will run the test for a duration until it can determine the winning headline. Once the headline split testing plugin determines the winning headline, it will send 100% of the traffic to the winner.
With headline split testing, you can easily determine which headline your audience likes without any guesswork. This can eventually help you improve your conversion rates.
Now let’s take a look at the different headline split testing WordPress plugins:
Best Headline Split Testing WordPress Plugins
Here are the best WordPress plugins you can use for running A/B tests for your headlines:
Thrive Headline Optimizer is a very popular headline split testing tool made by Thrive Themes. This plugin lets you test your headlines and determine the winner based on different factors.
These factors are click-through rate, time on content, and scrolling. This way, you’ll not be testing headlines just based on one factor.
You can determine if your audience sticks to the content even after clicking on your content. This can help you reduce your bounce rate and keep visitors to your website.
The plugin is very easy to use as well. You just write down the different headlines for your content and start the test.
Once the test is started, Thrive Headline Optimizer begins gathering data by running different tests. At the end of the test, the plugin automatically displays the winning headline to your visitors so that you don’t lose visitors from the underperforming headlines.
Thrive Headline Optimizer provides detailed A/B metrics to see how your headlines perform against each other.
You can also get a complete engagement report to get an overview of how your visitors interact with your headlines.
The plugin is also compatible with WooCommerce which means you can split-test product names and get more clicks and maximize your revenue.
Here’s a quick rundown of the different features that come with this plugin:
- Easy To Use.
- Bulk Testing.
- Detailed A/B Testing Metrics.
- Engagement Reports.
- Automatic Winner Settings.
- Detailed Reports.
- WooCommerce Compatible.
Let’s discuss the pricing of Thrive Headline Optimizer.
The single-site license of the plugin starts at $67 and comes with unlimited updates and support for a year. There are also plans for a 5-site and 15-site license that costs $97 and $147 respectively.
All in all, the plugin is great at split-testing headlines. You get different features in the plugin that will reduce manual work and get everything done automatically.
If you want something more than just simple A/B testing of headlines but don’t want to empty your pockets, then you may want to take a look at the Nelio AB Testing plugin.
It is a free headline A/B testing WordPress plugin that lets you test headlines and determines the winner with the help of powerful reports and heatmaps.
The plugin lets you test more than just blog post headlines. You can also split test menus, widgets, featured images, and more.
It is also compatible with WooCommerce which means you can A/B test product names, images, and descriptions.
Nelio AB Testing provides heatmaps as well. This lets you see what your visitors do when they’re on your website.
What makes this plugin even great is that you can go beyond headline testing. You can even A/B test your themes and CSS to see which appearance suits well for your website audience.
Here are the features of Nelio AB Testing WordPress plugin:
- Test Scheduling
- Cloud Tracking
- WooCommerce Compatible
- Test Themes and CSS
- Quota Control
- Auto-stop Tests
- Email Notifications
- Scroll Maps
- Multi-goal Tracking
- Test Duplication
Although Nelio AB Testing is a free WordPress plugin, some of its advanced features are only available in the premium version.
The next plugin we have on our list is Title Experiments. This is a free headline split testing WordPress plugin that lets you add multiple headlines for a piece of content and test them against each other to determine which performs the best.
The plugin tracks the impressions and visits to the content to determine the winner. Once the winner is determined, you can stop the A/B test.
Title Experiments is a very simple headline split testing plugin and doesn’t have advanced features such as set an automatic winner, WooCommerce support, and more.
Here are the features of this plugin:
- Unlimited Testing
- A/B Testing
If you’re someone who doesn’t want to invest their money in a headline split testing plugin, then this plugin is the best option for you.
Also Read: Best A/B Testing WordPress Plugins & Tools
So, these were the best headline split testing tools you can use to A/B test your headlines and maximize your engagement.
All the options mentioned in the list are great and depending on your requirements, you can choose from any of these.
If you have any questions regarding the plugins mentioned in the list, feel free to ask them. And, if you use any other split testing tool, let us know in the comments!