7+ Best A/B Testing WordPress Plugins & Tools

When running an online business, it’s very important to know what’s working and what’s not. Whether you run an eCommerce store or a blog, A/B testing can help you identify how well different elements on your website are performing. 

Today, A/B testing has become crucial in the digital world to maximize conversions, revenues, or engagement. 

There are many powerful tools that can be used for A/B testing. If you’re a WordPress user, you’re in the right place. 

Because, in this article, I’ll be going through some of the best A/B testing plugins & tools for WordPress. With these A/B testing plugins, you can conduct tests on different elements on your website. 

But before we jump into that, let’s first understand what A/B testing means. 

What is A/B Testing?

1. Google Optimize

You can never go wrong with Google’s own A/B testing tool, Google Optimize. This free A/B testing tool lets you conduct multiple tests across your website for free. 

Since it’s a tool made by Google, it natively integrates with other Google tools such as Google Analytics, Google Ads, and more. 

With Google Optimize, you can run A/B tests, multivariate tests, redirect tests, and more. With the A/B tests, you can run multiple variations of the same page to determine which one works better. 

Besides this, Google Optimize also offers multivariate tests that allow you to test multiple elements on the same page to determine the best-performing combination. 

You can even test different pages against each other using their redirect or split URL testing. This can be very useful when you want to test completely different landing pages against each other. 

Google Optimize lets you automatically launch the winning variation on your website so that you don’t lose out on conversions once the testing is complete. 

What makes this A/B testing tool so special is its visual editor that lets you easily select and edit elements without writing a single line of code. The visual editor is also responsive allowing you to run experiments for different devices. 

When it comes to reporting, Google Optimize offers in-depth statistical reports of your experiments and tests. You can even view these reports in Google Analytics. 

On top of that, Google Optimize lets you set goals and objects for your experiments and then measure them with your Google Analytics goals. 

Here are the key features of Google Optimize: 

  • A/B Testing
  • Native Google Analytics Integration
  • Google Ads Integration
  • Personalization
  • Visual Editor
  • Multivariate Testing
  • Experiment Objectives

Overall, Google Optimize is a great tool for running A/B tests on your website. If you’re new to A/B testing, you should definitely start with this tool as it’s simple and easy to use. 

Also, as mentioned above, it’s completely free which makes it even better. But Google Optimize also offers an enterprise version of this tool called Optimize 360. The pricing of this version is not public and you’ll have to talk to their sales team to get a quote. 

2. HubSpot

Since HubSpot is one of the best marketing tools, it offers everything necessary for email campaigns. It offers A/B split testing that you can run directly from your WordPress website. 

The user-friendly user interface lets users select which pages or elements to test and set up variations of those elements for comparison. 

Using the A/B split testing feature, you can track and analyze the performance of your campaign elements in real time. Thus, you can know and decide what’s better for your business and can improve accordingly. 

Aside from the A/B Split testing feature, HubSpot offers many other features, such as CRM integration, lead capture forms, live chat notifications, etc. Overall, it has the capabilities that can help you improve your business. 

Here are some of the key features of HubSpot:

  • A/B Split Testing
  • Advanced Analytics
  • Lead Capture Form
  • CRM Integration
  • Slack Integration
  • Dedicated Chatbot Builder
  • Live Chat Support

You can use HubSpot for free, but for more advanced functionality, you have to pay a minimum of $18 monthly for a single website. 

3. Thrive Leads

Thrive Leads is more than just an A/B testing plugin for WordPress. It’s a lead generation plugin that will help you build your email list. 

But it doesn’t just help you build your email list by adding popups and opt-in forms. With Thrive Leads, you can conduct A/B tests on your opt-in forms to determine which one performs better. 

This can help you optimize your website better for conversions especially if you’re someone whose goal is to build your email list. 

Using Thrive Leads, you can create and use different types of opt-in forms on your websites such as popups, sticky ribbons, in-line forms, 2-step forms, slide-in forms, screen overlay, scroll mats, and more. 

Thrive Leads comes with a clean and intuitive visual editor that lets you easily create opt-in forms. 

But the best part about is its A/B testing engine. With A/B testing, you can find the perfect design for your popups and opt-in forms resulting in increased conversions. 

Here are the key features of Thrive Leads: 

  • Visual editor
  • Easy to use
  • Conversion-focused templates
  • Advanced A/B testing
  • Multiple form types
  • In-depth reporting
  • Advanced targeting

You can get access to Thrive Leads by purchasing their Thrive Suite which costs $19/month when paid annually. 

In this Thrive Suite, you’ll get other plugins such as Thrive Architect, Thrive Optimize, Thrive Quiz Builder, Thrive Headline Optimizer, and more. 

This brings us to the next plugin which is also a part of the Thrive Suite. 

4. Thrive Headline Optimizer

Do you want to optimize your headlines to maximize conversions? Thrive Headline Optimizer is the perfect plugin for the job!

With Thrive Headlines, you can test headlines and determine which one is the best based on multiple factors such as CTR, time on page, or scroll depth. 

The plugin is super easy to use as well. You just have to write as many headlines for the page and run the test. The rest will be taken care of by the plugin. 

Based on the results, Thrive Headline Optimizer will automatically display the winning headline at the end of the test. 

The plugin is perfect for bloggers who want to optimize their content headlines. But that’s not it. You can even use it to test product names as it seamlessly integrates with WooCommcerce as well. 

Here is an overview of the features you get in this A/B testing plugin: 

  • Easy to use
  • Bulk testing
  • Detailed reporting
  • Engagement reports
  • WooCommerce compatible

Thrive Headline Optimizer is a great plugin if you want an A/B testing plugin for only testing headlines. 

It’s easy to use and can help you increase engagement on your website quite easily. Just like Thrive Leads, you can get the plugin by purchasing the Thrive Suite that costs $19/month when paid annually. 

By becoming a Thrive Suite member, you’ll be able to use this and other Thrive plugins on up to 25 websites. Moreover, you’ll get unlimited updates and support. 

5. Nelio AB Testing 

The next A/B testing plugin we have on our list is Nelio AB Testing. This free WordPress split testing plugin lets you run unlimited tests on your website.

You can test headlines, menus, buttons, widgets, and more using this plugin. Nelio AB Testing has a clean interface which makes it easy to set up experiments and tests. It lets you easily create variations of elements on your website. 

Moreover, the plugin even lets you test themes or its CSS rules to determine which design performs better. 

Besides A/B testing, the plugin also lets you create heatmaps and click maps to get more valuable information about your visitors. This can further help you optimize your website for conversions. 

Here are the key features of this plugin: 

  • Clean interface
  • Unlimited tests
  • No technical knowledge required
  • WooCommerce compatible
  • Heatmaps 
  • One-click winner
  • Powerful reporting

If you’re looking for a free WordPress plugin for running A/B tests, then you should definitely give this plugin a shot. Although the plugin is available for free, they also offer premium plans with additional features. 

6. Split Hero

Split Hero is a WordPress A/B testing plugin made to help you increase your conversions. With this plugin, you can test different URLs against each other to determine the better-performing one. 

The plugin lets you choose up to 4 URLs and split them dynamically based on different metrics. Split Hero will then measure the results and let you select the winning variation. 

Unlike other split testing plugins that let you customize individual elements on the page, Split Hero only works for URL split testing. 

The plugin is compatible with the majority of the page builders which includes Elementor, Oxygen Builder, Brizy, Beaver Builder, Divi, and more. 

Here are the key features of this WordPress plugin: 

  • URL testing
  • Easy to use
  • Campaign scheduling
  • WooCommerce compatible
  • Client accounts
  • Team members

This plugin is primarily targeted at freelancers and agencies who work with clients. That’s why there are many client-oriented features such as client accounts, custom domains, and custom branding. 

Split Hero costs $40.83 annually for an unlimited site license. 

You can also get their higher plans that come with additional features white-label reports, custom SMTP, and more. 

7. MonsterInsights

MonsterInsights is a Google Analytics plugin for WordPress that comes with lots of features. This analytics plugin can help you install Google Analytics on your website and view your site stats right inside your dashboard. 

While MonsterInsights is not an A/B testing plugin, it still deserves to be mentioned in this list as you can track your website’s performance easily. 

Moreover, MonsterInsights also lets you connect Google Optimize to your WordPress with a single click. 

This will allow you to use your Google Analytics data to conduct A/B tests on your website. 

Here are the key features of MonsterInsights: 

  • Analytics tracking
  • Custom reports
  • WooCommerce compatible
  • Google Optimize integration 

MonsterInsights has a free plugin available but they also offer premium plans. 

The premium version starts at $99.50/year for a single site license. 

8. Hotjar

So, the last A/B testing plugin we have on our list is Hotjar. This tool offers heatmaps, recordings, surveys, and user feedback. 

With Hotjar, you can visualize the behavior of your users using heatmaps. You can use click heatmaps, move heatmaps, scroll heatmaps, and more. 

You can also view visitor recordings to see how users behave and interact on your website. This can give you a lot of information on what works on your website and what doesn’t. 

Hotjar also allows you to conduct surveys on your website to get feedback directly from your customers. You can ask different types of questions to your website users and then visualize the results. 

Lastly, you can use Hotjar to get instant feedback from your website users. This feedback can help you understand the sentiment of your users. 

Here are the key features of Hotjar: 

  • Heatmaps
  • Scroll maps
  • Click maps
  • Surveys
  • Instant feedback
  • Visitor recordings
  • Behavior logic
  • Easy installation

Although you can’t run A/B tests with Hotjar, they allow you to monitor your A/B tests using their integrations. 

Hotjar is available for free but also has premium plans for personal, business, and agency use. The personal Plus plan starts at $39/month and is perfect for low-traffic websites and startups. 


Running A/B tests on your website might feel overwhelming and confusing if you’re a new marketer. But as evident from the tools above, A/B testing isn’t very difficult. 

You just have to analyze the elements on your website that you feel is not performing as you expect. Then, think about how you can improve the element. By doing this, you’ll have plenty of ideas on testing an element by creating multiple variations of it. 

You can easily set up and run A/B tests using any of the tools mentioned above. Whether you want to test elements, pages, or anything else, these tools are perfect for the job. 

If you have any questions or doubts regarding the plugins shared in this list, feel free to ask them in the comments section below. 

Also, let us know what will be the first A/B test you’ll be running on your website. 

Disclosure: This post contains affiliate links. If you make a purchase using any of these links, we might get a small commission without any extra cost to you. Thanks for your support.

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