Star rating is one of the best examples of rich snippets that allows any website to stand out visible among the crowd of search results. This yellow star rating appears under the page titles in search results and makes you trustworthy.
Some companies even get an increased click-through rate as great as 20%-30% after implementing star ratings in their search results. It acts as a referral or social proofing and for this reason, people are more likely to make a purchase from your site.
If you don’t know how to get star ratings in Google Search Results, take a look at the method described here. I have provided the easiest method to show start ratings along with reviews.
Let’s check.
What are the Benefits of Google Star Rating?
1. Better Click-Through Rates (CTR)
Websites that have rich snippets with star ratings tend to grab users’ attention as compared to other competitors who may not have the feature. A high Google review star rating makes your listing look more appealing; hence, users get drawn to clicking through to your website. Businesses showing Google review-rich snippets can drive up to 30% CTR increase and consequently direct more organic traffic to their site.
2. More Credibility and Trust
It’s instinctive for customers to trust peer reviews when making decisions regarding products or services. A high star rating among search results speaks volumes visually about reliability, quality, and trustworthiness. When potential customers see the positive experiences of others with your business, they too, are more likely to follow through and engage. Be it a local business, product, or service, a solid Google star rating builds instant credibility.
3. Better Conversion Rates
Improved visibility and trust will go on to ensure improved conversion rates. Once users arrive on your website after a great star rating, they are most likely to make purchases or move to take action. Reviews and ratings give users the confidence to move from browsing to buying, knowing others have already had satisfying experiences.
4. Competitive Advantage
For highly competitive industries, a star rating can often mean the difference between capturing a lead and losing one. The search results are strewn with businesses vying for attention, but rich snippet stars help your listing stand out on a crowded results page. Or, even if you rank below other competitors, the presence of Google review stars can make users latch onto your site and level the playing field to stay ahead of competitors who don’t show them.
5. Enhanced User Experience
Google star ratings also mean increased overall user experience. They are quick ways for users to learn about the quality of a business or product without deeply exploring individual reviews.
Show Star Rating Using Ultimate Blocks
To show a star rating, all you need is the Ultimate Blocks plugin. Here are the steps.
Step 1: Install Ultimate Blocks
First, install and activate the Ultimate Blocks Plugin from the WordPress plugins inventory.
Step 2: Insert Review Block
Now open the page or post, where you want to show star rating. Click on the Add Block button and search for the Review block.
Insert the Review block by clicking on it. Here there are several fields for the review and providing star.
Step 3: Add Star Rating
You can write the title of the review, author name, feature name, summary of the review, star rating, and also add a call to action.
You can add multiple feature names by adding the ‘+’ plus button. And define multiple-star ratings in one review.
If you like to describe your review you can do it on the summary field.
Step 4: Customize Star Rating
Then if you wish, link a call to action; There are a lot of options available. You can change the star rating to percentage, change the value, and change colors. If you don’t want the call to action button to disable it, you can also disable the review schema and review summary (But I don’t recommend it).
For review schema, there are multiple fields like item type, subtype, review image, review, description, brand, SKU, identifier, identifier type, Review publisher, review publication date, offer, offer currency, offer price, offer status, offer expiration, etc.
With these options, you can customize your review in the way you want, and it will be shown on Google search results.
You can also provide a simple review by showing stars only. Just disable the CTA button and review summary.
At the day end, people will find your review in Google search results like below.
ًWhy My Review Snippets are not Showing up in Google?
1. Google has not indexed your website.
Ask for indexing, providing Google with your new URL. After that, some bots will review your page. If nothing has happened, consult the site for further errors.
2. You aren’t following the structured data guidelines correctly.
Do everything the way it is there.
3. Google does not show star ratings for your content type
In 2019, the company announced that it displays Google review stars for some types of content. Check the full list and monitor whether your content belongs to one of the categories.
4. You are not trustworthy.
Google’s search engine doesn’t see your site as worth trusting, so you should prove its authenticity.
Conclusion
The review block from Ultimate Blocks not only allows you to show star ratings but also allows you to add the details in the way you like. Besides the star rating is also shown on the product page along with the review. To mention, this way is not only SEO-friendly but also hassle-free.
You won’t have to add any code or purchase any paid product to show a star rating. I hope now you will be able to add star rating on your own. If this helped you, please share it with your friends, and don’t forget to share your thoughts in the comment box below.
Changelog
- Updated on 2024-10-21 (Uzzal Raz Bongshi)
- Added ‘What are the Benefits of Google Star Rating? ‘.
- Added ‘Why My Review Snippets are not Showing up in Google?’
- Updated images.
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