Independent Analytics Review – Best Google Analytics Alternative for WordPress?

There is a proverb – when a product is free, you become the product. Your personal information is used in various ways by which the free product developer leverages both financial and strategic benefits behind the scenes.

Google Analytics is one of them. We mostly use it to track and analyze web traffic and site performance. But honestly, this is a complex tool. It takes beginners a good amount of time to understand the complete eco-system of Google Analytics.

If you are looking for an easy alternative to the tool for WordPress, you must look at the Independent Analytics plugin. Although it’s not as powerful as Google Analytics, it’s enough to handle over 90% of tasks with a super user-friendly interface.

In this blog post, we’ll cover a detailed review of the plugin. So, let’s get started – Independent Analytics review.

What Is Independent Analytics?

Independent Analytics is a privacy-friendly web analytics for WordPress, an alternative to Google Analytics. It provides you with insights into various metrics, like page views, unique visitors, traffic sources, bounce rates, etc.

The plugin works directly on your server, which means all the analytical information on your website remains confidential. The plugin is developed in such a way that even beginners can use it like a pro from the very first day.

Key Features of the Independent Analytics Plugin

We’ll now discuss the key features of the plugin that are sure to amaze you. Hopefully, after seeing these, you won’t be able to resist using the plugin. Keep reading.

1. Easy Setup

Setting up Independent Analytics is super easy. Indeed, there are many other analytical plugins online. But most of them offer a complex and time-consuming setup wizard.

But Independent Analytics doesn’t overwhelm you. It provides a simple setup wizard. If you don’t want to share any information, just press the Skip button.

You’ll land in the plugin dashboard.

2. Super-Easy Dashboard

Independent Analytics has a super-easy and user-friendly dashboard. You’ll get a complete overview of the performance of your site with a single glance. 

As soon as you come to the dashboard, you will see the performance of your site according to six metrics: visitors, views, sessions, average session duration, bounce rate, and views per session.

By default, the last thirty days of performance are shown. But you can change it if you want. Click the option marked in the below image. Then, select the time range you want.

On the left side of the dashboard, you’ll see a sidebar with various options. By switching to these options, you can check your traffic sources, high-performing content, traffic location, user behavior, and more.

You can even minimize the sidebar by clicking the Collapse sidebar option on top of it.

2. Check Post and Page Performance

Let’s click the PAGES option on the sidebar. Now, scroll down the dashboard a bit. You’ll see the performances of your web posts and pages, including the number of visitors, views, view duration, and bounce rate.

On the top, you can see the graphical overview of the performance.

Note: As it’s a new site on the screenshot, we have minimal data to display.

To see further insights into your web data, click the + Add Filter option. Then, set your desired filters.

3. See Traffic Sources

Come to the REFERRERS section. You can see the traffic coming to your site from any source in this section, like Direct, Google, Bing, Facebook, Twitter, Baidu, etc.

Note: As said before, it’s a new site, we can’t show more traffic sources in this screenshot.

4. Monitor Traffic Location

Similarly, come to the GEOGRAPHIC section on the sidebar. You can see the traffic coming to your site from any location in the world with maps and flags.

5. Check Devices Used by Visitors

The DEVICES section will show you the percentage of visitors who used mobiles, tablets, and desktops. This data could be a great way to understand user behavior.

6. GDPR Compliant

GDPR stands for General Data Protection Regulation. This is a comprehensive data protection law in the European Union. This law ensures that individuals’ data is collected, stored, and protected with privacy in mind.

This means, unlike Google Analytics, the Independent Analytics plugin will never repurpose your website data for any of its objectives.

7. Observe Campaign Performance

This feature will help you track how many visitors your site gets from each marketing campaign. Independent Analytics is able to track any link that uses the standards UTM parameters. 

This means Independent Analytics can track the traffic coming to your site from email marketing and regular newsletters. This can help take your marketing effort to a new height.

You can also check the number of orders, gross sales, conversion rate, refunds, refund amount, and more from your marketing campaigns with the plugin.

8. Real-Time Analytics

This is an interesting feature that tells you the number of live users on your site. You can instantly check their activity and what pages they are busy with now.  You can check the traffic sources and geo-location in real time.

9. Support

Independent Analytics provides you with support in multiple ways. The plugin covers comprehensive knowledge where you can search your queries for a guide to solve them yourself.

Besides, Independent Analytics maintains a support forum where you can post your problem so others can come forward to help you. You can even submit your feature suggestions.

Pricing Plans of the Independent Analytics Plugin

Independent Analytics has three plans. They are:

Independent Analytics has a 30-day refund policy.

Closing Up!

An interesting aspect of buying Independent Analytics is that you can renew it annually at the same price that you buy this plugin. There are many plugins that are initially sold at a discounted price but the price increases during renewal. 

But it’s different in the case of Independent Analytics. You can renew it at the same price as you purchased it, without any additional cost. Learn how to create a coupon website with WordPress for your marketing campaign.