A high bounce rate is very bad for your business. Due to the high bounce rate you are not likely to get any comments, followers, and more sales. This increased bounce rate can happen due to many reasons.
If you are looking for a way to increase page views and reduce bounce rate in WordPress, then you are in the right place. In this post, I am going to share some tips that will help you to reduce bounce rate of your website.
What Is Bounce Rate?
Bounce rate means a percentage of your visitors landed on your website and left without continuing to a second page. A higher bounce rate means your visitor didn’t stay on your page.
This bouncing can bounce from your website by clicking the back button, typing a new URL, closing the tab, session time out, etc.
Bounce rates vary from industry to industry and the type of your website. If your bounce rate is over 80% then it is very bad, 50-70% is average, and 30-50% is great. Keeping bounce rates low allows you to rank better and provides more benefits.
Tips To Increase Pageviews And Reduce Bounce Rate In WordPress
Analyze Traffic Of Your Website
First, you have to understand the reasons behind the bounce rate of your website. It can be for various reasons. Maybe someone didn’t find the correct information, someone might have clicked on the wrong page, or someone might haven’t gotten a satisfactory result.
Therefore you have to make sure your Content title, meta information, and content are accurate. If it’s confusing that is common to give rise to your bounce rate.
You can use Google Analytics to see how the geographical location, age, and behavior of your visitors affect the bounce rate. For instance, if there is a significant difference between the bounce rate of US visitors and other country visitors, you might try adopting a more global perspective in your content. You might give translation facilities for other country people.
Take time and analyze your website, give a look at your header footer, custom logo, color palette, content style, and everything else. Bring changes and make sure you improve the visitor experience and reduce bounce rate on your site.
Improve Speed Of Your Website
Speed is one of the biggest reasons for an increased bounce rate. According to a study, people leave your website (both mobile and desktop websites) immediately if your website doesn’t load within two seconds.
By improving your WordPress site speed you will improve your SEO ranking and number of page views as well.
To speed up your site first, run a speed test at GTmetrix or any other speed test website.
After testing it will generate a report and ways to speed up your website. Follow the instructions and speed up your website. This will help you big time to reduce bounce rate and increase page views.
Improve Navigation Menus
The navigation menu is one of the important parts of your website. It helps people to navigate and find the thing they have been looking for.
Keep your navigation menu simple so that anyone can easily navigate through your website. Having a complex navigation menu can lead to higher bounce rates.
In Ultimateblocks we kept it simple and minimal so that anyone can navigate easily. For more details, you can see our guide on How to Add A Navigation Menu in WordPress.
Add Internal Links
Internal links are not only used for SEO but they also make your site easily navigable and also help you to reduce bounce rate while increasing page views. It is the process to link one of your pages to another page of your website.
With internal links, people will stay longer on your website. Search engines will understand the value of your website. Here I have made an internal link to the Blog page of this website. Similarly, you can make yours.
Add Internal Search Bar
Search bar is very much valuable if you have a website with huge content. Internal search bar allows your visitor to search for the content they have been looking for, just like google. By default, WordPress comes with a built-in search widget but however, it is very much limited.
There are a lot of internal search bar plugins available. I suggest using SearchWp or you can use any other plugin that fulfills your needs.
Set External Links To Open In A New Tab
Linking to other websites is a great practice and great for SEO. But due to external links your visitor may leave your website and thus your bounce rate may increase. The best practice is to open the external links in a new window or tab.
In this way, your visitor won’t leave your website.
Make Sure Your Content Is Readable
What is the benefit of your content if it is not readable? Make sure your content is readable and well-formatted.
First, make sure your site is device responsive and your content can be read from all devices. Then check content font size, heading size, and bullets. Always try to keep paragraphs short, this encourages visitors to read your content.
Make sure you add images and videos where necessary. Most importantly, keep a conversational tone in your content so that people enjoy reading your content.
Add Popular Posts Or Related Posts
When visitors find what they need, they leave your site. This increases the bounce rate. You can keep them engaged with popular posts or related posts at the end of your content.
In this way, your visitor will be engaged and they will be encouraged to read more from your website.
Avoid Disruptive Ads
Ads are a great option for monetizing their website. However, it is one of the reasons behind bounce rate of websites. Disruptive ads make people annoying and thus people leave your website immediately.
Always try to avoid disruptive ads and also keep low numbers of ads on your website.
Add A Custom 404 page
A 404 page shows your visitor a message saying ‘Page not found.’ However, you can use this page to help and keep visitors on your website.
On your 404 page, you can set your popular posts or guides that will help most people. In this way, people will not return empty-handed from your website.
Optimize site for mobile
More than half of the traffic comes from mobile devices. If your website is shown poorly on mobile devices then you are losing a good number of traffic. And this can be the major reason behind your website bounce rate.
To see if your website is mobile-friendly run a ‘Google mobile-friendly test’ and then optimize your website as it is needed.
According to a study, more than sixty percent of people will not return to your website. Therefore it’s best to keep them engaged with push web notifications and email newsletters.
I hope this post helped you to increase page views and reduce bounce rate on your WordPress site of yours. If you have any queries feel free to ask and don’t forget to leave your thoughts in the comment box below.