As the famous saying goes, “First impression is the last impression.”
Your blog titles are the first thing your readers come across when you share a new piece of content. In a split-second, it could prompt your reader to click on the blog post to know more, or they could brush it off as just another boring post amongst the hundreds on the internet.
What can you do to make your blog posts stand out? Are there strategies that help your blogs perform better? Hold your horses, as I share our tried-and-tested 8 top tips to write blog titles that get clicks.
1. Add the Target Keyword Phase
Half the magic of writing is using the right keywords. Before penning down your post, spend adequate time researching the right keywords.
You can use tools like Ahrefs or Semrush to find the right keywords.
Once you’ve found the right keywords, include them within your title. And voilà, your post already has a headstart to gaining more clicks!
To understand the power of using the main keywords in the title, let’s do a simple Google search.
Here are the top results for the keywords ‘Best Kitchen Knives’. All of the results contain the keyword ‘best kitchen knives’ in the title tag.
So make sure to use the main keywords in the post title.
2. Keep It Short and Simple
You could write a headline that promises your audience everything they’ve ever dreamed of. Or you could include the essentials, aka the gist of what your post covers. Make sure always to choose the latter.
In today’s world of overstimulation, clarity is magic. By using clear and concise language, you can help to ensure that a wider audience understands your message.
If your blog title is too clickbait-y, readers can spot it from a mile away. Make sure your title is short and transparent. Your blog should deliver on what the title promises without compromising the integrity of your core message.
Always remember, a misleading title can lead to disappointment for the reader and damage your credibility in the long run.
A good rule of thumb is to keep your titles below 60 characters, as search engines don’t show more than 60 characters in the SERPs.
Let’s see an example –
The first one looks more attractive and will definitely get more clicks.
You can use the Rank Math plugin to see the number of characters in your post title. (Learn more about it here)
3. Use Numbers
There’s something about numbers that tempt users to know more. I’ve noticed this within myself as a reader as well; any article with a number on it (be it something as ridiculous as 2023) will grasp my attention in seconds.
A good reason for this could be that numbers (such as 20+ Best Writing Tools All Bloggers and Writers Need) help tell readers exactly what they will get. They know just by reading the title that it will cover a wide range of topics, as well as the fact that the blog will be broken into chunks for better digestion.
Of course, you can’t use numbers in every blog post. But if you’re writing a listicle (an article written in list format), using numbers is a good way to ensure more clicks.
4. Use Power Words
The human mind is wonderful and complex all at the same time. One of its attributes is that the brain is naturally attracted to powerful words.
“Power Words” is the official term for words that trigger an emotional or psychological response within people. It’s an interesting phenomenon that copywriters use, especially when trying to sell a product in less than 5 words.
You can implement the magic of power words within your blog titles too. Depending on your blog topic, you can make use of unique rationales, tempting adjectives, and of course, call-to-action words.
Here are some awesome power words that you can start off with:
- Rationales example – Fun, Free, Incredible, Best, etc.
- Adjective examples – Tips, Reasons, Ideas, Ways, Facts, Secrets, etc.
- Call to Action Words – Try, Buy, Listen, Check, Read, etc.
5. Make A Promise
I’m going to point out 2 blog titles below; which do you think will perform better?
- Title 1: How to Clean Your Yard
- Title 2: 5 Cleaning Tips To Design A Beautiful Yard
They both address the same thing, but isn’t the second title so much more enticing?
Your blog titles need to make a promise, so users feel optimistic when they look at them. In fact, this article you’re reading itself made a promise to you—7 Tips To Write Catchy Blog Post Titles That Get Clicks.
Once users see that you promise something of value, we bet they will click to read more.
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6. Use A Blog Post Title Generator
Still confused about how you can make great click-worthy blog titles? I got you.
With the advent of AI tools that will do the writing for you, there are tons of blog title generators out there. All you have to do is throw in your keywords, and it will generate a good number of titles for you.
We really like this generator by Ryan Robinson as it promises to cover both the science and creativity behind every successful blog title. Give it a try and tell us what you think.
7. Create Your Own Blog Post Title Templates
As the popular saying goes, “Imitation is the sincerest form of flattery.”
If you’re a blogger who’s looking to write in the long run, make sure to read lots of blogs and stay updated with the latest trends. It’ll help you write better, and more importantly, it’ll help you see the best performing blog titles while you’re reading.
Once you come across a particularly interesting or unique title, save it in a doc. It doesn’t matter if the blog is in an entirely different niche. Keep it someplace as long as the title is good. You’ll build a wonderful collection of blog titles over time, which you may use as templates for future blogs.
Here are some templates from my collection –
- 5 Things You Should Never ….
- How To …. – It’s That Easy!
- How To…. (Step by Step Guide)
- A Topic: Everything You Need To Know!
- 7 Best ….. To …. Quicky/Instantly
- How To…. (3 Easy Ways)
- 7 Best…..: …, …, & More
- 7 Best….. (Most are Free)
We hope you enjoyed this blog post on how to create more click-worthy blog titles.
If you have one takeaway from this article, it’s the fact that little tweaks to your blog articles can cause massive ripples of success. Try the tips we’ve mentioned, do A/B testing with various titles, and eventually, you’ll find your footing as a great blogger.
I hope that this article has given you some inspiration and ideas for writing your next blog post title. If you found this article helpful, please share it with a friend!
Disclosure: This post contains affiliate links. If you make a purchase using any of these links, we might get a small commission without any extra cost to you. Thanks for your support.
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