How to Create an Amazon Affiliate Store in WordPress in 8 Easy Steps

Do you want to create an Amazon affiliate store using WordPress? Well, you’re in the right place. 

You see, the internet abounds with so many Amazon affiliate marketing tutorials. Unfortunately, very few of them make noise out of the box. Many are confusing, while others are time-consuming. 

This is why we have created a complete Amazon affiliate marketing tutorial for you! 

This means you can create an Amazon affiliate website with WordPress that converts within the shortest possible time. The most exciting part is that it’ll be fully functional from the very first day. 

Alright! 

In this tutorial, we’ll show how to start your first Amazon affiliate site with WordPress. 

Next, we’ll discuss how you can customize your Amazon affiliate storefront for a better user interface.

Finally, we’ll shower you with a number of proven tips to enhance your affiliate income.

After you follow the tutorial, you’ll be able to build your Amazon affiliate store much like this:

Liked it? Then, let’s dive in!

What’s an Amazon affiliate website?

An Amazon affiliate website lets you earn commissions by promoting products you don’t own. It’s a reliable way for many to make extra money, with low initial costs and high-income potential.

An Amazon affiliate website is like having your own online store. But instead of selling things directly, you help people find cool stuff on Amazon.

It’s totally different from having your own store where you source products, handle sales, and manage inventory. You don’t have to do any of that with an Amazon affiliate site. You don’t even need to spend a lot of money or time.

The best part about an Amazon affiliate site is that Amazon handles the sales themselves. Your job is to create valuable content and share affiliate links to Amazon products.

You don’t have to worry about handling money or shipping products, either. Amazon takes care of everything. You just share and help others find products.

People visit Amazon’s product page when they read your content and click the links. For every purchase made through your link, Amazon gives you a commission.

You can make a good amount of commission based on what you promote. Different categories have different prices and commission rates. In popular categories, you can even earn extra money.

For example, DogFoodAdvisor is a blog about dog food. They make authentic content about dog food and earn a lot of money through affiliate sales. It’s estimated they make over $5 million each year this way.

You can find out about popular niches by reading a blog from Autods. They’ve made a list of niches to help you understand better. JingScout also shared the best Amazon affiliate products for February 2024 in a new blog post.

Amazon has over 350 million products already. With a little bit of research, you can choose any product and start your affiliate site.

It’s important to know that Amazon made over $30 billion in net income in 2023. Because it’s so popular, more than 58% of affiliate marketers use Amazon Associates. And that number keeps going up. 

So, there’s plenty of opportunity to earn more commission in 2024.

Why build an Amazon affiliate store in WordPress

Building an Amazon affiliate website with WordPress has lots of benefits. 43.2% of websites use WordPress worldwide, so it’s a popular choice. It’s easy to use, flexible, and has a plethora of necessary add-ons. 

Plus, special plugins are tailored to make Amazon affiliate sites on WordPress. Amazon also gives resources to help WordPress users start.

Here’s how using WordPress can be a great idea to create your Amazon Affiliate Website:

Ease of use

WordPress is easy to learn, even if you’re new to it and don’t know much about technical stuff. Everything from content creation to keeping it organized is made simple in WordPress. This makes it easy for people to make and look after affiliate websites.

Integration with affiliate tools

WordPress works smoothly with lots of tools for affiliate marketing. There are over a thousand plugins just for affiliate sites. That means there’s plenty of help out there for you.

Affordable and cost-effective

The great thing is WordPress lets you make your affiliate site for free. You might need to spend a little on some special plugins, but it’s not much. So, you can begin selling stuff without spending a lot. This is a big plus!

Now, the main event: Making your first Amazon affiliate site in WordPress.

How to kickstart your Amazon affiliate storefront today

Image source: Freepik

Creating an Amazon affiliate site is a step-by-step process. There are some initial preparations. After that, you can directly go into publishing content and products.

The steps we’re going to cover here:

• 1. Choose your domain first 
• 2. Pick a suitable hosting
• 3. Sign up for your Amazon Associates account
• 4. Find your cash products on Amazon
• 5. Create Amazon affiliate links
• 6. Set up WooCommerce for Amazon affiliate products
• 7. Customize your Amazon affiliate storefront 
• 8. Get analytics to track income

1. Choose your domain first

Before anything else, you’ll want to pick the right domain name for your Amazon affiliate website. A relevant domain name helps visitors understand what your website is about at first glance. Not to forget, it also indirectly helps with SEO.

Successfully picking a relevant domain helps establish trust and credibility with your audience. For example, if you’re focusing on outdoor gear, a domain like “OutdoorAdventures” or “AdventureGearHub” would be fitting.

Similarly, consider domains like “GlamourGlow” or “BeautyBoutiqueHub” for beauty products. Make sure your domain is memorable and easy to spell.

Also, you can consider adding prefixes or suffixes related to your niche to make your domain unique. A brandable domain makes it easier to market the products. Use Namecheap or similar domain registrars to find suitable domain names.

A domain can cost anywhere from $5/year to $15/year, based on your selection. Best if you go for a (dot).com domain name, according to NameExperts. However, you can choose any domain extension for your site.

2. Pick a suitable hosting

Image source: Freepik

Choosing a good website hosting is super important for your Amazon affiliate website. Hostinger, SiteGround, Namecheap, Kinsta, and GreenGeeks are all good choices.

Good hosting makes sure your website loads faster and has more uptime. This is really important for giving people a good experience and making more money as an affiliate.

Also, an affiliate site usually has more traffic than regular sites. Because the affiliate market space is crowded, your hosting should not lack in terms of bandwidth. If you lack bandwidth, your site may risk going offline. This means you could lose out on sales. So, pick a hosting plan with enough bandwidth and room to grow to stop this.

That also includes the disc space allocated to your hosting. You will find Hostinger packages more impressive due to the features and uptime.

But do mind the cost. Best if you pick web hosting plans for your affiliate site. They cost less and get the job done.

Once you’re done with the domain and hosting, you can install WordPress and WooCommerce on your new site. Then, you can start processing your Amazon associate account.

3. Sign up for your Amazon Associates account

All Amazon affiliates are bound to create an Amazon associate account at the start. This account helps you monetize your traffic and help onboarding products.

Luckily, getting started with your Amazon associates account is easier than you might think. Just follow these simple steps:

Note: Amazon instantly approves new affiliate signups. But you must get 3 sales within 180 days or else your account will risk for termination.

3.1: Visit the Amazon Associates website

First, visit the Amazon associate webpage to start your journey. You will see a signup button on your screen. Just click on it and proceed.

3.2: Login to your existing Amazon account or create new

You can use your existing Amazon account to sign up for an Amazon Associate account. Many marketers do recommend signing in with a personal account. But you can also create a new account with your business information.

Note that you don’t need multiple accounts to handle multiple affiliate sites. You can use your single account to list multiple sites. Please note that having multiple accounts for one person is a violation of Amazon’s policies.

3.3: Enter your account information

After signing in, you need to fill in the information, including the payee’s name, address, location, etc.

By default, your above information will be used for the payee account. If you want a different payee, select “someone else” radio and fill in the required fields.

On the next tab, enter your website URL and click add. This will add your domain to Amazon’s affiliate database.

Pro tip: You can add multiple domains to list all your affiliate sites.

Next, under the profile section, you need to define your store ID and basic information about what you’re doing there. Also, choose from the options that describe your site in the best way.

Note that your store ID will help you keep track of the commission and all associated data. The ID will also be used for all product affiliate links. So feel free to select a suitable ID.

At the end of the step, you need to fill in your payment and tax information. You can also skip these for later.

At this point, you can access your Amazon affiliate dashboard. The exciting part is that all these steps only require a few minutes.

Then again, remember to generate 3 sales within 180 days from signup to sustain your Amazon associate account.

That said, regardless of the traffic volume if your site fails to generate 3 sales in the meantime, you’ll lose your account. 

So, consider publishing your content as soon as you access your dashboard.

Also, you can check out all the rules and policies regarding affiliates under the help tab. We recommend checking it out at least once for clarification.

4. Find your cash products on Amazon

Once your dashboard is ready, you can simply hover to the bottom until you find the “check out these popular items” banner. 

If you click on the “see all” option, it’ll take you to Amazon’s trending product list.

Here, you can start searching for your target products for affiliation. There’s a category list on your left. You can take your time to compare between these categories and then make selections.

Remember, Amazon suggests these as trending products. You can always perform manual searches to find niche-based products. There’s no obstruction at all.

But also keep in mind that certain niche products always have a high commission rate. This is something Amazon developed on its own.

5. Create Amazon affiliate links

After you’ve found your product, you can open it in the full tab to access the link. You’ll see a top bar or “SiteStripe” to help you find product links. You can generate text links instantly and then even customize the link.

You’ll also find image, text + image and custom link options on the top bar. Previously, you could just hover over the product images to generate links. However, Amazon has discontinued this option. 

Caution: You can generate full links as well as short links for products. But you can not use any 3rd-party link shortener for this.

6. Set up WooCommerce for Amazon affiliate products

WordPress has an eCommerce extension called WooCommerce, a free-to-use powerful online store management plugin. You can effortlessly onboard your Amazon affiliate products using WooCommerce.

But first, you can learn how to install WordPress with Softaculous. To continue forward, you will need a working WordPress website. So, better complete the installation and then proceed to the next steps.

Next, you can go ahead and install WooCommerce on your WordPress site. Follow the steps to do that flawlessly.

Step 1: Installing WooCommerce on the WordPress site

First, log in to your WordPress admin dashboard, then go to the Add New Plugin option from the Plugins menu.

After that, type WooCommerce in the Search box to navigate to the WooCommerce plugin.

Then click on the Install Now button on the WooCommerce plugin info box.

Finally, click on the Activate button that enables the plugin functions so you can start using it. 

Step 2: Adding affiliate products using WooCommerce

Once WooCommerce is up and running, navigate to the products menu and click the Add New option to add your affiliate products.

You’ll find the “product data” dropdown field when you scroll down right below. Here, you can select “external/affiliate product” and the URL field will pop up.

You can now paste the affiliate URL inside that field and set pricing or button text.

Scroll down a little more, and you’ll find another field for short product descriptions. This field will show a short description of your product on search results, category pages and front pages.

In case you want to add more images for a product, you can go for the Product gallery option. This will help you upload multiple images and set them for the product.

Finally, you can hit the Publish button to make that product live. Doing so will allow your affiliate store visitors to see the product. 

Once they click on the purchase link, they’ll be redirected to the Amazon product page. That being said, any purchase made this way will count as your commission.

7. Customize your Amazon affiliate storefront

WordPress provides tons of support to manage your Amazon affiliate store. Not only can you customize your WooCommerce store, but you can also use over 60K WordPress plugins to decorate your store.

While vanilla WordPress may lack pre-built affiliate website templates. There’re ample customization options available. Also, there’re many eCommerce themes available that will give you enough layouts for store decoration.

You can personalize your storefront using WordPress’s built-in customization tools, including custom menus, widgets and the theme customizer.

Talking about customization, you can use the Ultimate Blocks plugin to customize your wordpress site. Just go ahead and install this plugin on your WordPress site. See the plugin installation guide here.

This plugin can empower the Gutenberg Block Editor with exceptional benefits. And it exactly does what you need to decorate your affiliate site.

Starting from content styles, image sliders, faqs and custom reviews, you can pretty much have all under your possession. Getting Ultimate Blocks under your belt will take no time to customize your affiliate storefront.

Also, you’ll find Tableberg helpful for your Amazon affiliate site in WordPress. This tool helps you make flexible and customizable tables in Gutenberg. You can be creative and make comparison tables for products easily with this.

With WordPress, it gets even smoother to decorate your affiliate store with these fine-tuned plugins. The best part is you don’t need any specific theme when you’ve Ultimate Blocks and Tableberg.

Let’s get into the steps real quick.

7.1: Add a new page

Let’s create a new page that you’ll use as your landing page for the Amazon affiliate site. To do so, go inside the Pages menu and click on the Add New Page button.

7.2: Add blocks to decorate the page

Once you’re inside the page, you can start adding the blocks and slowly build your landing page. First, you can start by inserting a column block.

For the column layout, you can use a 66/33 layout to add multiple content side by side.

Now, you can use the advanced heading block by Ultimate Blocks to add heading titles on the left column.

Then on the right side column, you can add an image slider block, to add multiple images on the hero section. Add images related to your niche to engage your audience.

Next, you can continue adding more blocks to build more sections for the landing page.

After that, you can add the product block to display your affiliate products here. Note that the product block is still in beta and lacks flexibility. The good news is you can expect a better alternative from Ultimate Blocks soon.

Additionally, you can add a post grid block after the product grid to hook the audience with helpful content.

Feel free to design your affiliate landing page as per your preferences.

7.3: Select the landing page as your home page

Now all that’s left is to select the new Amazon affiliate landing page as your site’s homepage. To do that, you need to go to the Settings menu from your WordPress admin dashboard and then head to the Reading menu.

Next, you need to select the marked radio option that reads as “A static page (select below)“.

Finally, click on the homepage field and select the new landing you have just created.

Doing so will allow all of your audience to directly land on the affiliate home page that you have just created.

8. Get analytics to track income

Now that you’ve started to pull in affiliate commissions on sales. You can decide to track your progress regularly with analytics. Google helps you track your affiliate business with the best raw data. You just have to set up Google tags.

If raw data confuses you, you can install MonsterInsights on your site and track data more easily. The plugin is designed for WordPress installation. So you can easily start tracking with it.

There you have it! You’ve successfully made your first step toward securing affiliate income from Amazon.

Start growing your Amazon affiliate store with surefire hacks

Now that your Amazon affiliate store is set up, focusing on growing your business is crucial. Don’t skimp on utilizing various proven tools, plugins and resources available to increase sales and revenue. 

Start optimizing your store for search engines with SEO techniques and plugins like RankMath for WordPress. RankMath provides rich snippets to boost your product visibility on the SERP. It really helps you stay in the top search positions.

Also, to expand your affiliate reach to international audiences on Amazon, you can check the One Link option on the dashboard. This feature allows you to reach different regions without signing into multiple accounts.

You can also address cart abandonment issues to improve conversion rates and maximize affiliate earnings. There’s always room for improvement for your affiliate business.

FAQs

Over to You

Are you ready to step into the Amazon affiliate game?

Take our blog as your stepping stone to secure your first affiliate commission. It won’t happen unless you take action.

Let us know if you could do it with a minimalistic effort by following this guideline.

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