Are you looking for a way to improve the organic click through rate or CTR of your WordPress website? Well, you can easily do that. Organic click through rate is the average click that a page gets when shown in search results. By improving your CTR you will get more traffic and thus improve your SEO ranking.
In this post, I have shown the ways to improve CTR. By using these methods you will be able to easily increase your organic click through rate.
- What Is Organic Click Through Rate Or CTR?
- Why Organic CTR Is So Much Important?
- How To Improve Organic Click Through Rate
- 1. Identify Lowest Organic CTR Content
- 2. Fix All Keyword Cannibalization
- 3. Be Creative With Your Titles
- 4. Use Meaningful Descriptive URLs
- 5. Optimize With Helpful Meta Description
- 6. Utilize Structured Markup
- 7. Use Positive Or Negative Sentiment
- 8. Use Title Case
- 9. Structure Content For Feature Snippets
- 10. Improve Local SEO
- 11. Fix Page Load Times
- 12. Keep Users Engaged On Your Website
What Is Organic Click Through Rate Or CTR?
The organic click through rate is the ratio of searchers who clicks on an organic result in the search engine results pages divided by the total number of searches for that term.
Or it can be said that,
Organic clicks ÷ impressions = Organic CTR
Why Organic CTR Is So Much Important?
Organic CTR is so much important because it is considered as more traffic for your website without necessarily having to improve your website’s ranking. Many SEO experts have said that improving organic CTR is one of the fastest ways for improving your SEO ranking.
You will also be able to find out which pages are not getting any sort of clicks and then you will be able to improve those.
How To Improve Organic Click Through Rate
There are several steps to improve organic click through rate. These are:
1. Identify Lowest Organic CTR Content
This is the first step to improve organic click through rate of your website. To get an analysis report of your traffic visits Google Search Console.
Then navigate to Performance and place check marks on Queries and Average CTR. It is wise to sort the queries by impressions then start notating which queries have a lower CTR than your site average.
(The average CTR, in this case, is 1.6%)
Therefore I will look at queries that are below average and figure out how to improve them.
2. Fix All Keyword Cannibalization
The meaning of keyword cannibalization is that you have several articles or blog posts on your website that may rank for the same search query in the search engine. Either you optimized posts for the same keyphrase or your covered topics are very much similar.
This cannibalization issue is seen very much throughout landing pages optimizing for the same keywords.
To fix this issue complete the scan of your content and identify where cannibalization is occurring. Then consider differentiating or consolidating keywords that you are trying to rank for, so that your click through rate can be dedicated to one single page instead of ten different pages.
Finding cannibalization in posts is a little bit lengthy process, therefore I suggest you to follow the below post and then clean up the issues.
- How to Spot and Fix Keyword Cannibalization (SEMrush)
- How to Find and Fix Keyword Cannibalization Issues (in Seconds) (Ahrefs)
3. Be Creative With Your Titles
The title is one of the most important factors that will help you improve your organic click through rate. People might not look a couple of minutes over your title but they will decide whether to invest their couple of minutes over your blog by watching your title.
There are a couple of things need to follow to improve your titles.
Avoid boring title tags: Boring title tags don’t catch the attention of visitors in fact visitors run away from boring titles. Even search bots are starting to figure out that the title isn’t written for reader.
Use Brackets Where necessary: Use brackets in your title where you think it is necessary. A study by HubSpot has found that clicks increase by 40% for using brackets in headlines.
Try to use a Numbered list: In research, it is found that CTR is boosted by 30% upon adding a number in the post.
Utilize the Current Calendar Year: A big part of is utilizing calendar year on the content as well as utilizing numbered lists. Brian Dean showed on one of his content that how he increase his organic traffic by 652% in 7 days. In that post showed the utilization of the current calendar date.
Analyze your Headlines: Always analyze your headlines. You can test headlines in your Facebook posts, social ads, PPC ads or use a headline analyzer. Don’t be craven to change your titles often to find the one that really works more.
4. Use Meaningful Descriptive URLs
URL’s also tells the story of your content. There is a lot of evidence that shows that descriptive URL matters and it makes sense.
For example, if you look at the following to URL’s, which one would you click?
The answer will be definitely the second one as it tells you about the content. Therefore always be sure to optimize the URL of the pages. If you ever need to change the URL structure then do it in an SEO-friendly way.
5. Optimize With Helpful Meta Description
Your meta description is important it is a small summary that describes what the page or post is for. Utilize power words or sometimes called emotional words. And follow similar guidelines you would follow with titles.
If you are using yoast or rank math plugin, don’t forget to put meta description in your post. And be certain that your targeted keyword is in your meta description.
6. Utilize Structured Markup
Structured markup is a type of code that helps search engines to crawl and understand your data better. Structured markup data communicates with search engines and tells about the content type.
The common structured markup types include:
Person, organization, local business, product & offer, article, video, event, breadcrumbs, FAQ.
7. Use Positive Or Negative Sentiment
Positive or negative sentiment has a great impact on CTR. People get more attracted to a title that has a positive or negative sentiment rather than having neutral sentiment. There are several tools out there to analyze sentiment, but I prefer using Monkey Learn.
8. Use Title Case
Title case always catches the attraction first. In the title case, all the major words are capitalized and minor words are kept lowercase. But in the sentence case, some of the words are capitalized, rest are lowercase.
This small difference means a lot and provides you with more clicks. The title case makes the heading stand out and provides you higher CTR.
9. Structure Content For Feature Snippets
Feature snippets contain the summary of your content with all the required information. This snippet text appears as a box of content in search engine result pages or SERPs.
SERPs are fields of information that try to provide answers related to queries of a user. Generally, a featured snippet is positioned at the top of the result below paid ads.
A study by HubSpot found that the upon results appearing as features snippets increases CTR for their high volume keyword over 114%. When you try to research SERP of your primary keyword look if it appears in the featured snippet.
If appears, then it’s important to structure your content similarly to how the featured snippet is showing their answer.
For example, if it is an answer box make sure you answer at the top of the page in a concise and clear way.
10. Improve Local SEO
Always make sure you are maintaining proper local SEO. It helps you remedy that by allowing you to target regional audiences.
This allows you to rank for a specific targetted audience which improves the result and make your result more relevant and also boosts CTR.
11. Fix Page Load Times
Speed is a very important factor both for your visitors and ranking in search engines. Faster page loads allows you to rank faster too.
Here are some tips that you can apply to fix page load times.
- Take better hosting services.
- Use WordPress caching plugin.
- Optimize images for loading the page faster.
- Use CDN service or a web application firewall.
12. Keep Users Engaged On Your Website
Some of your pages might have very high bounce rate with an organic CTR. Which means your visitors are coming to your pages but without visiting any other pages.
Keeping your users engaged keeps your bounce rate low and allows you to lead themm through your sales funnel and become a subscriber or customer.
Nothing works better than keeping your users engaged. Make sure all of your top posts are linked to other posts of yours so that your visitors get plenty of opportunities to click in your website.
You may also add related posts widgets to your website to add some more content discovery options for your users. When users spend more time on your website, they are likely to spend more time and join your email list and purchase your products.