How To Create, Manage, & Edit Reusable Blocks In WordPress

The new WordPress block editor Gutenberg introduced an awesome feature called Reusable Blocks

With reusable blocks, you can save a content block and use them on other pages on your website. 

In this article, I’ll show you how to create reusable blocks in the Gutenberg editor. We’ll also take a look at how you can add your saved reusable content blocks to other posts on your website. 

And finally, we’ll learn how to manage your blocks and how you can import or export content blocks. 

So, let’s get started. 

What Is Reusable Block?

A reusable block is a content block that can be saved to be used later. 

Reusable blocks were introduced in the new WordPress block editor called Gutenberg. Prior to Gutenberg, WordPress had no such feature allowing you to save parts of your content. 

But with Gutenberg and its block functionality, this has become possible and is helpful in many ways. 

Now, instead of just copying and pasting a content snippet you want to reuse, you can simply save the content block and add it to other posts with a simple click. 

If you’re wondering how you can make use of reusable blocks, let me share some ways of using reusable content blocks effectively. 

  • Adding ad banners in your WordPress posts and pages. 
  • Quickly inserting call-to-action buttons or sections in posts. 
  • Adding social media follow buttons at the end of your posts. 
  • Adding pre-designed forms and tables in your content. 

There are many other ways you can use reusable blocks in Gutenberg. 

That being said, let me show you how to create reusable blocks in the WordPress block editor. 

Also Read: 10 Time-Saving “Gutenberg Tips & Tricks” You Should Know

How To Create A Reusable Block

Creating a reusable block in Gutenberg is very simple. If you aren’t familiar with Gutenberg, the content in this new editor is in the form of blocks. 

All content blocks can be individually saved as a reusable block. 

To create a reusable block, create or edit a post and insert a block by clicking on the add new block icon. 

I’ll be creating a call-to-action block for this article. Once you add your content block, add content to your block and style it the way you want. 

Now, click on the three-button menu in the block toolbar and select ‘Add to Reusable Blocks’. 

Enter a name for the reusable block. Choose a name that makes it easy to identify the block and its use. 

Click on the save button and the reusable block will be created. 

That’s how simple and quick it is to create reusable blocks in Gutenberg. 

How To Add Reusable Block In Other WordPress Posts

So, you’ve created your first reusable block in Gutenberg. Now, how do you add this saved block to your other posts in WordPress? 

Adding a saved reusable block to your posts is also a very simple process. Let’s take a look at it. 

First, create a new post or edit the post where you want to add the recently saved block. 

In the post editor, click on the add new block and you’ll find a new tab named ‘Reusable block’. This tab is automatically created when you have saved content blocks. 

Under this tab, you’ll find your saved block. Alternatively, you can also find your saved block by just searching for it. 

Hovering on the saved block will show you a preview of what the block is. Click on the block to insert it into your post. 

That’s it. You’ve just added a reusable block in your other WordPress posts. 

Let’s now take a look at how to edit and update these saved reusable blocks. 

How To Edit & Update Reusable Block

After adding your saved block to another post, you can also edit your reusable block. 

But, do remember that changing a reusable block will change it on all the locations where it’s added. 

Still, if you do want to edit a reusable block for one post, you can convert it into a regular block. 

To do this, click on the three-dot menu in the toolbar and select the ‘Convert to Regular Block’ option. This will convert the reusable block into a regular block just for that post. 

You can then edit this block without affecting the original reusable block and the other locations where it is used. 

How To Manage All Reusable Blocks

Once you get used to the idea of reusable blocks, you’ll be saving blocks to avoid creating the same blocks over and over again. 

Over time, there will be blocks that you don’t want to use anymore or blocks that need to be updated or renamed. 

Managing all your saved blocks can be done in the Gutenberg editor. To manage your blocks, click on the add new block icon and under the Reusable blocks tab, you’ll find a ‘Manage All Reusable Blocks’ link. 

Click on the link and it will take you to a page where you can see all your saved blocks. From this page, you can edit, delete, rename, import, and export all your reusable blocks. 

How To Export/Import Reusable Blocks

The new WordPress block editor also allows you to export and import reusable blocks. This allows you to export your saved blocks for use on other websites or vice versa. 

You can export/import saved blocks from the reusable blocks page. On this page, you can import a block by clicking on the ‘Import from JSON’ button. 

Similarly, to export a block, click on the ‘Export as JSON’ link below the respective block. 


Using reusable blocks is very easy in Gutenberg and once you get used to it, you’ll make the most use of it. 

I hope this article helped you learn more about reusable blocks and how to use it. If you have any questions or doubts regarding reusable blocks, feel free to ask them in the comments section below. 

Looking for the best Gutenberg blocks plugin? Check out Ultimate Blocks.

8 thoughts on “How To Create, Manage, & Edit Reusable Blocks In WordPress”

  1. What if we want to use the reusable blocks in past posts? Let’s say Add at the end of all posts? Or place within the content of an specific category? Is there a way to do that or a plugin that can do that?

  2. Hi Istiak Rayhan,

    In this week, i write 4-5 blog posts for my blog. and i used Reusable Blocks in all posts. On my each Post. i used at-least 7-10 Reusable Block (it covers almost 60-70% of content). Does it impact the post Ranking or increase the internal Duplicate.

    What you suggest, Can i go further in this way or not

  3. How we can export multiple blocks at one one?
    Right now , if I want to export all blocks I have to do one by one. Is there any way we can export multiple blocks at one time?

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