7 Best WordPress Popup Plugins in 2023 (Free & Paid)

In the world of digital marketing, personalization is essential. The more your content is tailored to a specific target audience, the more likely it is to convert users to customers.

This is where popups come in. When used strategically, popups can work wonders. By accurately targeting visitors based on their actions – whether it’s clicking buttons or scrolling – you can boost the effectiveness of your marketing efforts.

The key to successful popups lies in choosing the right plugins. With numerous WordPress popup plugins available, we’ve curated a list of the 7 best options, including both free and premium plugins, to make your selection easier.


Active Installs



More Info

Popup Maker


Free & Pro

Popup Builder


Free & Pro

Thrive Leads





Free & Pro



Ninja Popups




8+ million


Now let’s dive in!

1. Popup Maker

Popup Maker comes with a versatile range of popups. These popups can be used for email opt-in, eCommerce, contact forms, lead gen, and more. The popups are cleverly triggered according to your choice – automatically, after a button is clicked, or when a form is submitted, etc.

The plugin comes with its very own editor, allowing you to adjust popup sizing, position, and animation. You can entirely control the audience of these popups, and you can target particular posts/pages with the popups. Its free version integrates with renowned email marketing systems including MailChimp, AWeber, InfusionSoft, GetResponse, and Convertkit.

Key Features

  • Popup Editor
  • A Wide Range of Popups
  • Multiple Triggers
  • Integrates with Major Form Plugins
  • Supports Major Email Marketing Services
  • Controls Popup Frequency


It’s a freemium plugin. The free version can be downloaded from the WordPress repository. And the pro version starts from $87 for one site.

2. Popup Builder

Popup Builder creates eye-catching and informative popups to grasp the attention of your audience. It supports various popups, including image, HTML, video, social, contact form, countdown, etc.

Its popups can be effectively used to target geographic segmentation, demographics, and user behavior for maximum revenue. You can easily design an attractive popup and customize the background, borders, overlays, texts, and colors to match your website aesthetics.

Key Features

  • Exit-Intent Option
  • GeoTargeting
  • Highly Customizable
  • Easy & Simple to Use
  • Integrated with Popular Plugins
  • Mobile Responsive
  • Detects Adblocking Software
  • Multisite Compatible
  • Targets Customers based on Inactivity


You can download the plugin for free from the WordPress repository. The pro version of the plugin costs $39.95 for 2 sites.

3. Thrive Leads

Thrive Leads is a plugin expertly designed to generate leads and boost conversions. It uses the latest technology to create vivid popups with advanced targeting.

This plugin comes with Thrivebox, a popup overlay displayed over your web page to gain users’ attention. You can show popups on Screen Overlay and Scroll Mat. It has an opt-in popup triggered with a click – where you can add buttons and links. An alternate option is its slide-in popup, which shows up in the corner of your site.

The plugin also comes with 2-Step Opt-in Form, Yes/No Form, and Multiple Choice Form.

Key Features

  • Advanced Targeting
  • A/B Testing
  • Reports & Analytics
  • Pre-designed Templates
  • Mobile-Specific Content
  • Targets Audience using Triggers
  • Shows/Hides Elements if Needed


It’s a premium plugin that comes within a bundle called Thrive Suite with other ThriveThemes products. The yearly plan costs $228 for 25 sites.

4. OptinMonster

OptinMonster creates visually stunning popups that target customers based on user behavior. Apart from increasing engagement, these popups ensure users are compelled to purchase your product with just the right offer targeted for them.

Its popups are targeted using precise timing and triggers, including Page-Level Targeting, Device-Based Targeting, Geo-Location Targeting, Scroll Trigger, and more. It automates your site behavior, adapting to your user’s needs by showing how certain products work, presenting ads based on previous purchases, and tracking performance using ad pixels.

Key Features

  • Drag & Drop Builder
  • Lightbox Popups
  • Page-Level & Geolocation Targeting
  • Exit Intent Detection
  • 100+ Predesigned Templates
  • A/B Testing
  • Spam Filtering
  • Personalized Templates
  • Animations and Sound Effects
  • Integrates with Email Marketing Service Providers


It has a free version on the WordPress directory. But to get the best out of it, you need to grab the pro version. The plan starts from $9 per month.

5. Bloom

With over a hundred elegantly designed popup templates, Bloom brings a wide array of popups and subscription forms to your WordPress site. These designs are 100% responsive and can be customized according to your preference. 

Based on visitor location and prior interactions, Bloom specifically targets the right users with the right popups. These popups can be triggered automatically, with timed delays, or with the offer to unlock premium content once the user subscribes.

Key Features

  • Intuitive Dashboard
  • 100+ Pre-made Templates
  • Fully Responsive
  • 19 Email Marketing Integrations
  • Tailors Content to Boost Conversion
  • Specifies Certain Pages where Popups are Disallowed
  • Actionable Insights and Statistics


The Bloom plugin comes with Elegant Themes membership that costs $89 per year for unlimited sites.

6. Ninja Popups

Ninja Popups is another premium popups plugin that comes with a clever dashboard. It enables you to design bright, colorful, and actionable popups instantly. It comes with various themes, popup types, and settings, allowing you to experiment with multiple designs before deploying the perfect popup to your website.

Its popups have an anti-blocker system, guaranteeing views from your users. There are over 70 animations to grasp the user’s attention as well as a few free opt-in panels to boost conversions.

Key Features

  • Drag & Drop Visual Editor
  • Mobile Responsive
  • 70+ Animation Effects
  • Page-Level Targeting
  • Sets Time Limits on Offers
  • Google Analytics Event Tracking
  • Optimized Graphics for Search Engines
  • 75+ Email Marketing Integrations


The plugin costs only $24 with 6 months support.

7. Elementor Popup Builder

Trust your visual instincts to design incredible popups using Elementor’s live zero-coding editor. The popups designed using this plugin serve a variety of purposes, namely Lead Capture, Email Subscription, Promotion/Sales, Welcome Back/Login, and more.

The popups can be oriented to different proportions, including Full Screen, Modal, Slide-In, Top / Bottom Bar. Popups can be triggered when visitors visit from a particular device or after a certain time period- overall, its target methods include page-based, time-based, device-based, visitor-based, and behavior-driven targeting.

Key Features

  • Content Lock Restrictions
  • Advanced Targeting Settings
  • Manage Collected Data Easily
  • Pre-designed Popups and Layouts
  • Integrate Marketing and CRM Tools


The plugin costs $49 for 1 website.


Popups, when used effectively, can be a game-changer for your online marketing efforts. By tailoring your popups to engage visitors at the right moment, you can significantly boost your conversion rates and engage your audience in a more personalized way.

With the right popup strategy in place, you’ll be well on your way to maximizing the impact of your marketing campaigns and driving better results for your website. Whether you choose a free or premium WordPress popup plugin, the key is to find the one that best suits your needs and objectives.

If you’re still confused about which plugin to choose, feel free to ask us further questions in the comments below. We love to hear from you!

Disclosure: This post contains affiliate links. That means if you make a purchase using any of these links, we will earn a commission without any extra cost to you. Thanks for your support.

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