15+ Best WordPress Plugins & Tools for Marketers

When it comes to marketing in WordPress, you need to make sure that –

  • Your posts are ranking higher on Google.
  • Your posts are getting social shares.
  • And more importantly, you are getting leads, subscribers, and sales from your content.

It’s not easy to get all the above things done if you are not using the right set of tools. 

You’ll have to use the right marketing plugins and tools to get the most out of your content. 

To make things easier for you, I will share a list of the 15+ best WordPress marketing plugins and tools we use and recommend.




More Info

Ultimate Blocks


Rank Math


Social Snap


Thrive Leads



Email Marketing

Independent Analytics










WP Last Modified Info


WP Coupons and Deals


Fluent Forms


WordPress is the best CMS for Marketers. Most marketers use it. If you are using WordPress, you can consider using the following plugins to get make your content work for you. 

1. Ultimate Blocks

Ultimate Blocks is a Gutenberg Blocks plugin that is specially designed for marketers and bloggers. It can help you to create better and more engaging content with the WordPress Block Editor.

Currently, it has 20+ awesome Gutenberg blocks and more blocks are in the making. Here are some of the essential blocks for marketers. 

All of these blocks are designed to make your content great. If you are using the Gutenberg editor, you should use this plugin. 

Key Features:

  • Available at WordPress.org.
  • Blocks manager to enable/disable blocks. 
  • Easy to use. 
  • SEO-friendly. 
  • Optimized for more conversions. 

2. Rank Math

Rank Math is an all-in-one SEO solution for your WordPress site. With over 2 million active installations, it’s considered the best alternative to Yoast SEO.  

It can help you to optimize your content for search engines to outrank your competitors. And the great thing about the plugin is, it includes all the premium features of the Yoast plugin for free.

It also offers rich snippets, XML sitemaps, AMP, redirection manager, local SEO, 404 monitors, and more. 

Key Features:

  • Easy To Follow Setup Wizard.
  • Clean & Minimal User Interface.
  • Modular Framework.
  • Code Optimized For Speed.
  • SEO Analysis & Optimization.

Looking for more SEO plugins? You should take a look at our post on the best On-Page SEO WordPress plugins.

3. Social Snap

Social Snap is the ultimate social sharing plugin that can help you in driving more traffic and increase the engagement rate simply by leveraging the power of social media. 

This plugin also allows you to control how visitors share and view your content. It helps you in showing stunning social buttons with sharing counts. 

Best of all, it helps you automatically post on social media channels like Facebook, Twitter, and LinkedIn when you publish new posts. This plugin is developed with all the latest standards in order to ensure things run smoothly and fast. It works seamlessly, and it won’t slow down your website at all. 

Key Features:

  • Easy To Use And Flexible.
  • Stunning Look On Any Device.
  • URL Shortening Via Bitly.
  • Integrated Statistics & Analytics.
  • Minimum Share Count Rule.
  • Page View Counter.
  • Device Visibility For Each Button.
  • Gutenberg, Shortcodes & Widgets.
  • Top Performing Posts Widgets.

4. Thrive Leads

Thrive Leads is a list building WordPress plugin, created by the team at Thrive Themes. It can help you to build your email list faster. 

It offers every type of opt-in form. With the drag and drop editor, you can design any type of form easily. It also has an advanced A/B testing feature. You can also leverage other features to increase your conversion rates. 

Key Features:

  • Design & Deploy.
  • Advanced Targeting.
  • A/B Testing Engine.
  • Actionable Reporting & Insights.
  • Different Types Of Opt-in Forms.
  • Exit-intent Popups.
  • 2-Step Opt-in Form.

5. FluentCRM

When you hear the combination of WordPress and email marketing, FluentCRM is a trusted option. It is a powerful self-hosted automation plugin that swiftly automates your business’s marketing emails.

With FluentCRM, you can build email lists, nurture leads, send personalized email campaigns and automations. Additionally, the plugin also lets you run A/B tests, set up automation workflows, boost conversion rates, and more.

And interestingly, you get all that without emptying your wallet!

Key Features:

  • Contacts management, advanced filtering and segmentation
  • Get a complete overview of your customers and leads
  • Craft and customize stunning emails and send them automatically
  • Automate newsletters and recurring emails
  • Build automated email workflows to keep your audience in the loop
  • Integrate tools like WooCommerce, Learndash, etc., for efficient communication
  • Track key metrics like sales, revenue and campaign open and clicks

6. Independent Analytics

If you’re tired of overly complex and bloated analytics, try out the Independent Analytics plugin. It’s free, made exclusively for WordPress, and is very easy to use.

Independent Analytics installs in seconds and starts tracking immediately, so you can refresh the page to see your first visits show up right after installation. The dashboard is user-friendly and includes sorting, filtering, and custom date ranges to help you find answers to your most pressing questions.

There’s also a Pro version available that adds extra features, such as campaign link tracking, WooCommerce sales analytics, and real-time analytics.

Key Features:

  • Beautiful analytics dashboard in the WP admin
  • Top pages and traffic sources
  • Bounce rate, session duration, and views per page metrics
  • Geographic data with country and city data
  • GDPR-friendly and lightning fast

7. Smush

Smush is a reliable Image Compression Plugin for WordPress. It allows you to optimize your images without losing quality. It’s very easy to use and helps you in optimizing your images effortlessly.  

You can resize, optimize and compress all of your images right with the powerful and free WordPress image optimizer. This plugin has been benchmarked and tested for speed and quality. It offers lossless compression and you can strip unused data right without affecting image quality. 

It also offers features like Bulk Smush where you can optimize up to 50 images with one click. Also, it has an incorrect size image detection feature where you can easily locate images that are actually slowing down your website. 

Key Features:

  • Lazy Loader.
  • Bulk Smush Option.
  • Directory Smush.
  • Automated Optimization.
  • Lossless Compression. 
  • Gutenberg Block Integration.
  • Incorrect Image Size Detection. 

8. SchedulePress

SchedulePress is a powerful solution for WordPress post scheduling. With this plugin, you can easily manage all of your scheduled posts from a single place.  

This editorial calendar plugin is stunning. And it supports the drag-and-drop organization. It allows you to add posts in the queue and it will automatically publish them on your desired days and hours. 

You can even manage and check your scheduled and draft posts right from the dashboard as this plugin will enable a widget in your WordPress dashboard. 

Key Features:

  • Schedule Calendar.
  • Dashboard Widget.
  • Drag & Drop Feature.
  • Saves Time On Content Creation.
  • Manages Multiple Autor Efficiently.

9. Thirsty Affiliates

Thirsty Affiliates is an affiliate link Cloaker WordPress plugin. It’s a must-have plugin for affiliate marketers. Using this plugin, you can easily cloak your long and ugly affiliate links. You can also add affiliate links to images and banners. 

It helps you to protect your affiliate commissions from theft. It also offers detailed reports with regular admin email reports. 

If you are an Amazon affiliate, you can use the smart uncloaking feature to make your affiliate links comply with Amazon’s terms of service. 

Key Features:

  • Autolink Keywords.
  • Amazing Reports.
  • Geolocation Links.
  • Smart Uncloaking.
  • Proactive Link Fixer.
  • Automatic 404 Checker.
  • CSV Import/export.
  • 3rd Part Link Importing.
  • Google Analytics Events.

10. Analytify

Analytify brings Google Analytics data into your WordPress dashboard. It’s a must-have tool for marketers to understand their visitors. 

This plugin helps non-technical content contributors and editors to easily analyze the traffic associated right with their posts. It has a one-click setup and gets you running within one minute. 

Analytify also offers universal tracking that mainly simplifies the management of your (PPC & SEO) marketing campaigns. You can get all valuable insights without ever leaving WordPress. You can even check the stats of a single post/page.

Key Features:

  • Social Media Stats.
  • Real-Time Stats.
  • Universal Tracking.
  • Custom Post Types.
  • Page-Level Insights.
  • Front End Reporting.
  • Stats That Make Sense.
  • Enhanced E-commerce Tracking.

11. WP Last Modified Info

WP Last Modified is the best plugin for showing the last modified info. It generally inserts the last modified and updated info right on your WordPress posts that include custom post types and pages. 

This plugin adds the ‘datemodified; schema markup in WordPress posts automatically. It also allows you to display the last modified/last updated date above or below your posts and pages. 

It also allows you to customize the text which is to be displayed alongside the last modified date. You can even send an email notification when anyone makes changes right to any post of your website. 

Key Features:

  • Flexible And Easy To Use.
  • Set The Date/Time Formats & Positions.
  • Allows To Customize The Text.
  • Inserts The ‘datemodified’ Schema Markup.
  • Allows You To Replace Post Published Date.
  • Elementor Dynamic Tags Support.

12. WP Coupons & Deals

Created by the same folks who developed Ultimate Blocks, WP Coupons & Deals is a must-have coupon plugin for affiliate marketers. This plugin helps affiliate marketers to protect their affiliate sales and generate more revenue. 

The best part of the plugin is, its stunning templates. You can show coupons or deals in different ways by using templates. And features like click to copy, expiration countdown,  and hide coupon code make it more interesting. You can also add printable image coupons that can be printed and used offline. 

You can import coupons in bulk from a CSV file within minutes. 

Key Features:

  • Very Lightweight & Loads Fast.
  • Click To Copy Functionality.
  • Expiration Countdown.
  • Hide Expired Coupons.
  • Responsive & Attractive Templates.
  • Voting Systems For Individual Coupons.
  • Social Sharing Buttons For Individual Coupons.

13. Fluent Forms

Fluent Forms stands out as the ultimate solution for effortless form building in WordPress. Designed with a primary focus on user-friendliness, this lightweight plugin empowers both beginners and expert users to seamlessly create visually stunning forms.

Whether you need lead generation forms, conversational forms, payment forms, or any other type of form, Fluent Forms has got you covered.

With its intuitive drag-and-drop form builder and extensive customization options, Fluent Forms simplifies the process, making it the perfect tool for marketing efforts and a wide range of other purposes.

Key Features:

  • 50+ Input Fields
  • Pre-built form templates
  • Conversational forms with Google Maps address field
  • Multi-step forms
  • Conditional logic
  • 45+ native integrations
  • Numeric calculation
  • Payment feature 
  • Quiz and survey
  • Spam protection

14. Grammarly

Grammarly is the world’s most accurate online grammar checker tool. It’s the most anticipated writing assistant for content marketers. With Grammarly’s AI-powered assistant, you can have mistake-free writing. 

It doesn’t matter whether you are writing on Gmail, Twitter, LinkedIn or WordPress Editor you will get corrections from Grammarly on all your favorite platforms, even in Google Docs. 

This tool eliminates grammatical mistakes and spelling errors of your writings. It also improves your writing by suggesting better words. 

It’s a must-have tool for content marketers. 

Key Features:

  • Grammarly Editor.
  • Microsoft Office Integration.
  • Google Docs Integration.
  • Plagiarism Detector.
  • Performance Stats.
  • Repetitive Words.
  • Misspelled Words.
  • Word Definitions And Suggestions.
  • Grammar Rules Explanations.
  • Genre-specific Writing Style Checks.

15. Canva

Canva is a free and powerful graphic designing tool. It lets you create stunning designs without having any designing skills. It’s a great tool for bloggers and content marketers to create eye-catching designs and visuals. 

The great thing about Canva is, that it offers thousands of free pre-designed templates that are fully customizable. It also offers an array of features along with drag-and-drop design creations, layouts, illustrations, and fonts as well. 

Key Features:

  • Free Icons.
  • Photo Frames.
  • Web Wireframe.
  • Photo Enhancer.
  • Image Cropper.
  • Add Text To Photos.
  • Image Transparency Tool.
  • Offers Mobile Application.
  • Comes With Millions Of Templates.

16. SEMrush

SEMrush is a powerful and prominent SEO tool in the market. Basically, it’s an all-in-one marketing toolkit for all digital marketing professionals out there. As of now, it has 4 million users, 800 million keywords, 100 geodatabases along with 130 million domains. 

SEMrush not only helps you to perform daily tasks it also offers an in-depth analysis of your website/blog that can be easily incorporated into the marketing strategy that can help you in improving your performance. 

It’s a product of the SEOQuake manufacturer, a popular SEO add-on that anyone can use as an extension for their web browsers like Chrome and Firefox.

Overall, SEMrush is a complete SEO toolkit that all serious digital marketers and bloggers should consider using. With this tool, you can easily discover hidden opportunities for your business and perform better on the SERPs. 

Key Features:

  • Keyword Research.
  • Technical SEO Audit.
  • Position Tracking.
  • Backlinks Audit And Analysis.
  • Ad Keywords And Creatives Research.
  • Finds Trending Topics For Your Articles.
  • Spot New Opportunities For Growth Easily.

Final Verdict

So these are the best tools and plugins for marketers. 

If you’re a content marketer or a blogger and you really want to create content that truly leverages the audience, then these tools might help you in the long run. All these tools are well-reviewed by us, and we have used these plugins and tools that’s why we’re recommending them.  

We hope this post suits your purpose well. Drop a comment and tell us which of these tools and plugins you are using.

Disclosure: This post contains affiliate links. That means if you make a purchase using any of these links, we will earn a commission without any extra cost to you. Thanks for your support.

Leave a Reply

Your email address will not be published. Required fields are marked *

Introducing New Table Block Plugin - Tableberg

Need help?