15 Essential WordPress Plugins & Tools for Content Marketers

When it comes to content marketing, writing quality posts is not enough. You need to make sure that –

  • Your posts are ranking higher in Google. 
  • You posts are gettings social shares. 
  • And more importantly, you are getting leads, subscribers, and sales from your contents.  

It’s not easy to get all the above things done if you are not using the right set of tools. 

Yes, you’ll have to use the right content marketing plugins and tools to get the most out of your contents. 

To make things easier for you, I’m going to share a list of 15 best WordPress content marketing plugins and tools that we use and recommend.

Best Content Marketing WordPress Plugins

WordPress is the best CMS for Content Marketers. Most of the content marketers use it. If you are using WordPress, you can consider using the following plugins to get make your content work for you. 

1. Ultimate Blocks

Ultimate Blocks is a Gutenberg Blocks plugin which is specially designed for content marketers and bloggers. It can help you to create better and engaging contents with Gutenberg editor. 

Currently, it has 18 awesome Gutenberg blocks and more blocks are in the making. Here are some of the essential blocks for content marketers. 

  • Table of Contents
  • Content Filter
  • Review Box (Schema-Enabled)
  • Call To Action
  • Tabbed Content
  • Content Toggle (Accordion)
  • Click To Tweet 
  • Social Sharing 
  • Image Slider 
  • Button (Improved) and more. 

All of these blocks are designed to make your content great. If you are using Gutenberg editor, you should use this plugin. 

Key Features:

  • Available at WordPress.org.
  • Blocks manager to enable/disable blocks. 
  • Easy to use. 
  • SEO-friendly. 
  • Optimized for more conversions. 

2. Rank Math

Rank Math is relatively a new WordPress SEO plugin. But it’s growing rapidly. With over 60k active installations, it’s considered as one of the best SEO plugins. 

It can help you to optimize your content for search engines to outrank your competitors. And the great thing about the plugin is, it includes all the premium features of Yoast plugin for free.

It also offers rich snippets, XML sitemaps, AMP, redirection manager, local SEO, 404 monitors, and more. 

Key Features:

  • Easy To Follow Setup Wizard.
  • Clean & Minimal User Interface.
  • Modular Framework.
  • Code Optimized For Speed.
  • Seo Analysis & Optimization.

3. Social Snap

Social Snap is the ultimate social sharing plugin that can help you in driving more traffic and increase the engagement rate simply by leveraging the power of social media. 

This plugin also allows you to control how visitors share and view your content. It helps you in showing stunning social buttons with sharing counts. 

The best of all, it helps you in automatically posting on social media channels like Facebook, Twitter and LinkedIn when you publish new posts. This plugin is developed with all the latest standard in order to ensure things run smooth and fast. It works seamlessly and it won’t slow down your website at all. 

Key Features:

  • Easy To Use And Flexible.
  • Stunning Look On Any Device.
  • URL Shortening Via Bitly.
  • Integrated Statistics & Analytics.
  • Minimum Share Count Rule.
  • Page View Counter.
  • Device Visibility For Each Button.
  • Gutenberg, Shortcodes & Widgets.
  • Top Performing Posts Widgets.

4. Thrive Leads

Thrive Leads is a list building WordPress plugin, created by the team at Thrive Themes. It can help you to build your email list faster. 

It offers every type of opt-in form. With the drag and drop editor, you can design any type of form easily. It also has an advanced A/B testing feature. You can also leverage other features to increase your conversion rates. 

Key Features:

  • Design & Deploy.
  • Advanced Targeting.
  • A/B Testing Engine.
  • Actionable Reporting & Insights.
  • Different Types Of Opt-in Forms.
  • Exit-intent Popups.
  • 2-Step Opt-in Form.

5. Smush Image Compression and Optimization

Smush is a reliable Image Compression Plugin for WordPress. It allows you to optimize your images without losing quality. It’s very easy to use and help you in optimizing your images effortlessly.  

You can resize, optimize and compress all of your images right with the powerful and free WordPress image smusher. This plugin has been benchmarked and tested for speed and quality. It offers lossless compression and you can strip unused data right without affecting image quality. 

It also offers features like Bulk Smush where you can optimize upto 50 images with one click. Also, it has an incorrect size image detection feature where you can easily locates images that are actually slowing down your website. 

Key Features:

  • Lazy Loader.
  • Bulk Smush Option.
  • Directory Smush.
  • Automated Optimization.
  • Lossless Compression. 
  • Gutenberg Block Integration.
  • Incorrect Image Size Detection. 

6. WP Scheduled Posts

WP Scheduled Posts is a powerful solution for WordPress post scheduling. With this plugin, you can easily manage all of you scheduled posts from a single place.  

The editorial calendar is stunning. And it supports drag and drop organization. It allows you to add posts in queue and it will automatically publish them on your desired days and hours. 

You can even manage and check your scheduled and draft posts right from the dashboard as this plugin will enable a widget in your WordPress dashboard. 

Key Features:

  • Schedule Calendar.
  • Dashboard Widget.
  • Drag & Drop Feature.
  • Saves Time On Content Creation.
  • Manages Multiple Autor Efficiently.

7. Thirsty Affiliates

Thirsty Affiliates is an affiliate link cloaker WordPress plugin. It’s a must-have plugin for affiliate marketers. Using this plugin, you can easily cloak your long and ugly affiliate links. You can also add affiliate links to images and banners. 

It helps you to protect your affiliate commissions from theft. It also offers detailed reports with regular admin email reports. 

If you are an Amazon affiliate, you can use the smart uncloaking feature to make your affiliate links compliance with Amazon’s terms of service. 

Key Features:

  • Autolink Keywords.
  • Amazing Reports.
  • Geolocation Links.
  • Smart Uncloaking.
  • Proactive Link Fixer.
  • Automatic 404 Checker.
  • CSV Import/export.
  • 3rd Part Link Importing.
  • Google Analytics Events.

8. Analytify

Analytify brings Google Analytics data into your WordPress dashboard. It’s a must-have tools for content marketers to understand their visitors. 

This plugin helps non-technical content contributors and editor to easily analyze the traffic associated right with their posts. It has one click setup and gets you running within one minute. 

Analytify also offers universal tracking that mainly simplifies the management of your (PPC & SEO) marketing campaigns. You can get all valuable insights without even leaving WordPress. You can even check the stats of a single post/page.

Key Features:

  • Social Media Stats.
  • Real Time Stats.
  • Universal Tracking.
  • Custom Post Types.
  • Page Level Insights.
  • Front End Reporting.
  • Stats That Make Sense.
  • Enhanced E-commerce Tracking.

9. WP Last Modified Info

WP Last Modified is the best plugin for showing last modified info. It generally inserts last modified and updated info right on your WordPress posts that includes custom post types and pages. 

This plugin add the ‘datemodified; schema markup in WordPress posts automatically. It also allows you to display the last modified/last updated date above or below your posts and pages. 

It also allows your customize the text which is to be displayed alongside the last modified date. You can even send email notification when anyone makes changes right to any post of your website. 

Key Features:

  • Flexible And Easy To Use.
  • Set The Date/Time Formats & Positions.
  • Allows To Customize The Text.
  • Inserts The ‘datemodified’ Schema Markup.
  • Allows You To Replace Post Published Date.
  • Elementor Dynamic Tags Support.

10. WP Coupons & Deals

Created by the same folks who developed Ultimate Blocks, WP Coupons & Deals is a must-have coupon plugin for affiliate marketers. This plugin helps affiliate marketers to protect their affiliate sales and generate more revenue. 

The best part of the plugin is, it’s stunning templates. You can show coupons or deals in different ways by using templates. And features like click to copy, expiration countdown,  and hide coupon code make it more interesting. You can also add printable image coupons which can be printed and used offline. 

You can import coupons in bulk from CSV file within minutes. 

Key Features:

  • Very Lightweight & Loads Fast.
  • Click To Copy Functionality.
  • Expiration Countdown.
  • Hide Expired Coupons.
  • Responsive & Attractive Templates.
  • Voting Systems For Individual Coupons.
  • Social Sharing Buttons For Individual Coupons.

Best Content Marketing Tools

Having the right WordPress plugins installed is half of the battle. You need to have the right tools to make your content thrive. Here are the best content marketing tools that we use and recommend to our readers. 

1. Grammarly

Grammarly is the world’s most accurate online grammar checker tool. It’s the most anticipated writing assistant for content marketers. With Grammarly’s AI-powered assistant, you can have mistake-free writings. 

It doesn’t matter whether you are writing on Gmail, Twitter, LinkedIn or WordPress Editor you will get corrections from Grammarly on all your favorite platforms, even in Google Docs. 

This tools eliminates grammatical mistakes and spelling errors of your writings. It also improves your writings by suggesting better words. 

It’s a must-have tool for content marketers. 

Key Features:

  • Grammarly Editor.
  • Microsoft Office Integration.
  • Google Docs Integration.
  • Plagiarism Detector.
  • Performance Stats.
  • Repetitive Words.
  • Misspelled Words.
  • Word Definitions And Suggestions.
  • Grammar Rules Explanations.
  • Genre-specific Writing Style Checks.

2. Canva

Canva is a free and powerful graphic designing tool. It lets you create stunning designs without having any designing skills. It’s a great tool for bloggers and content marketers to create eye-catching designs and visuals. 

The great thing about Canva is, it offers thousands of free pre-designed templates which are fully customizable. It also offers an array of features along with drag and drop design creations, layouts, illustrations and fonts as well. 

Key Features:

  • Free Icons.
  • Photo Frames.
  • Web Wireframe.
  • Photo Enhancer.
  • Image Cropper.
  • Add Text To Photos.
  • Image Transparency Tool.
  • Offers Mobile Application.
  • Comes With Millions Of Templates.

3. SEMrush

SEMrush is a powerful and prominent SEO tool in the market. Basically, it’s an all-in-one marketing toolkit for all digital marketing professional out there. As of now, it has 4 million users, 800 million keywords, 100 geodatabases along with 130 million domains. 

SEMrush not only helps you to perform daily tasks it also offers in-depth analysis of your website/blog that can be easily incorporated into the marketing strategy that can help you in improving your performance. 

It’s a product of the SEOQuake manufacturer, a popular SEO add-on that anyone can use as an extension for  their web browsers like Chrome and Firefox.

Overall, SEMrush is a complete SEO toolkit that all serious digital marketer and bloggers should consider using. With this tool, you can easily discover hidden opportunities for your business and perform better on the SERPs. 

Key Features:

  • Keyword Research.
  • Technical SEO Audit.
  • Position Tracking.
  • Backlinks Audit And Analysis.
  • Ad Keywords And Creatives Research.
  • Finds Trending Topics For Your Articles.
  • Spot New Opportunities For Growth Easily.

Final Verdict

So these are the best tools and plugins for content marketers. 

If you’re a content marketer or a blogger and you really want to create content that truly leverage audience then these tools might help you in the long run. All these tools are well reviewed by us, and we have used these plugins and tools that’s why we’re recommending them.  

We hope this post suits your purpose well. Drop a comment and tell us which of these tools and plugins you are using.

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