Have you noticed that some results on Google SERPs contain FAQs?
Yes, Google has introduced a new schema called FAQ Schema.
It allows you to show FAQs under your search results. It looks like the ‘People also ask’ section of Google SERPs.
Having FAQs in Google SERPs will definitely increase your CTRs. But you can’t use it on any type of page. Google has some guidelines for that.
If your post/page contains an FAQs section, then you can consider using FAQ Schema.
Like everything we do in WordPress, it can be done by using a WordPress Schema plugin. Here I’ll show you how to add FAQ Schema in WordPress by using the Ultimate Blocks plugin.
Before moving to the tutorial, let’s see what exactly FAQ Schema is.
What is FAQ Schema?
FAQ Schema is a new type of schema that allows you to mark your FAQs section to have a rich snippet in Google Search. And an FAQ section contains a list of questions and answers to a particular topic.
Here’s an example of FAQ Schema.
Now let’s see how you can add such FAQ Schema in the WordPress site.
How To Add FAQ Schema In WordPress
There are several WordPress FAQ Scheme plugin available out there. Here I’ll be using Ultimate Blocks plugin.
Now follow these simple steps to have FAQ Schema on your WordPress site.
Step #1: Install The Ultimate Blocks Plugin
Ultimate Blocks is a multi-purpose Gutenberg blocks plugin that offers two types of Schemas – Review and FAQ Schema.
You can add FAQ Schema to your WordPress posts or pages by using the ‘Content Toggle’ (Accordion) block offered by Ultimate Blocks.
Now let’s install the plugin. Go to your WordPress Dashboard > Plugins > Add New and search for ‘Ultimate Blocks’.
The very first result will be the Ultimate Blocks plugin. Just click on ‘Install Now’ and activate the plugin.
Once you’ve activated the plugin, it’s time to add your FAQs section.
Step #2: Use ‘Content Toggle’ Block To Add FAQs Section
Just go to the post or page where you want to add the FAQs section. Then insert ‘Content Filter’ block.
Once you insert ‘Content Toggle’ block, you will get an interface like this.
You can add your question to the ‘Panel Title’ and answer in the box.
You can add more FAQs by clicking on ‘+’ sign under the box.
Once you’re done adding all of your FAQs, just enable the FAQ Schema.
Step #3: Enable FAQ Schema
In the right-hand side, you will notice an ‘FAQ Schema’ option. Just enable it.
That’s it. You’re done.
How To Test FAQ Schema Markup
If you want to test whether your FAQ Schema is working or not, just head to Google’s Structured Data Testing Tool.
Then enter the URL that contains FAQ Schema and click on ‘RUN TEST.
On the next page, it will show if there’s any error in FAQPage.
In this case, there are 0 errors. That means there is no error.
If there’s no error, you are good to go.
Frequently Asked Questions
Here are some frequently asked questions regarding FAQs Schema.
Which is the best FAQ Schema WordPress plugin?
There’s no straightforward answer. It depends on your requirements. If you are using the Gutenberg editor, you can use the Ultimate Blocks plugin. You can also use SEO plugins like Rank Math or Yoast for adding FAQ Schema.
Why is Google not showing FAQ in SERPs?
It’s up to Google whether they will be showing the FAQs in SERPs or not (even though you the correct FAQ rich snippets. If it happens, you have nothing to do.
How can I test my FAQ Schema?
You can test your FAQ Schema in Google Structured Data Testing Tool.
How can I fix “Duplicate field FAQPage” error?
If you’re using Ultimate Blocks and found this error, you’ve probably used separate ‘Content Toggle’ block for each FAQ. It’s recommended to use all FAQs in a single content toggle block.
While FAQ Schema doesn’t have any direct impact on WordPress On-Page SEO, it’s still a great way to increase your CTRs.
However, don’t misuse the schema. Follow Google’s guidelines for FAQ Schema.
Let us know if you have any questions regarding FAQ Schema.