How To Add “FAQ Schema” In WordPress (Easy Guide)

Have you noticed that some results on Google SERPs contain FAQs?

Yes, Google has introduced a new schema called FAQ Schema

It allows you to show FAQs under your search results. It looks like the ‘People also ask’ section of Google SERPs.

Having FAQs in Google SERPs will definitely increase your CTRs. But you can’t use it on any type of page. Google has some guidelines for that. 

If your post/page contains an FAQs section, then you can consider using FAQ Schema. 

Like everything we do in WordPress, it can be done by using a WordPress Schema plugin. Here I’ll show you how to add FAQ Schema in WordPress by using the Ultimate Blocks plugin. 

Before moving to the tutorial, let’s see what exactly FAQ Schema is. 

What is FAQ Schema?

FAQ Schema is a new type of schema that allows you to mark your FAQs section to have a rich snippet in Google Search. And an FAQ section contains a list of questions and answers to a particular topic. 

Here’s an example of FAQ Schema.

Now let’s see how you can add such FAQ Schema in the WordPress site. 


How To Add FAQ Schema In WordPress

There are several WordPress FAQ Scheme plugin available out there. Here I’ll be using Ultimate Blocks plugin. 

Now follow these simple steps to have FAQ Schema on your WordPress site. 

Step #1: Install The Ultimate Blocks Plugin

Ultimate Blocks is a multi-purpose Gutenberg blocks plugin that offers two types of Schemas – Review and FAQ Schema. 

You can add FAQ Schema to your WordPress posts or pages by using the ‘Content Toggle’ (Accordion) block offered by Ultimate Blocks.

Now let’s install the plugin. Go to your WordPress Dashboard > Plugins > Add New and search for ‘Ultimate Blocks’.

The very first result will be the Ultimate Blocks plugin. Just click on ‘Install Now’ and activate the plugin. 

Once you’ve activated the plugin, it’s time to add your FAQs section.

Step #2: Use ‘Content Toggle’ Block To Add FAQs Section

Just go to the post or page where you want to add the FAQs section. Then insert ‘Content Filter’ block. 

Once you insert ‘Content Toggle’ block, you will get an interface like this.

You can add your question to the ‘Panel Title’ and answer in the box.

You can add more FAQs by clicking on ‘+’ sign under the box. 

Once you’re done adding all of your FAQs, just enable the FAQ Schema.

Step #3: Enable FAQ Schema

In the right-hand side, you will notice an ‘FAQ Schema’ option. Just enable it. 

That’s it. You’re done.


How To Test FAQ Schema Markup

If you want to test whether your FAQ Schema is working or not, just head to Google’s Structured Data Testing Tool.

Then enter the URL that contains FAQ Schema and click on ‘RUN TEST. 

On the next page, it will show if there’s any error in FAQPage.

In this case, there are 0 errors. That means there is no error.

If there’s no error, you are good to go.

Frequently Asked Questions

Here are some frequently asked questions regarding FAQs Schema.

Which is the best FAQ Schema WordPress plugin?

There’s no straightforward answer. It depends on your requirements. If you are using the Gutenberg editor, you can use the Ultimate Blocks plugin. You can also use SEO plugins like Rank Math or Yoast for adding FAQ Schema.

Why is Google not showing FAQ in SERPs?

It’s up to Google whether they will be showing the FAQs in SERPs or not (even though you the correct FAQ rich snippets. If it happens, you have nothing to do.

How can I test my FAQ Schema?

You can test your FAQ Schema in Google Structured Data Testing Tool.

How can I fix “Duplicate field FAQPage” error?

If you’re using Ultimate Blocks and found this error, you’ve probably used separate ‘Content Toggle’ block for each FAQ. It’s recommended to use all FAQs in a single content toggle block.

Conclusion

While FAQ Schema doesn’t have any direct impact on WordPress On-Page SEO, it’s still a great way to increase your CTRs.

However, don’t misuse the schema. Follow Google’s guidelines for FAQ Schema.

Let us know if you have any questions regarding FAQ Schema.

21 thoughts on “How To Add “FAQ Schema” In WordPress (Easy Guide)”

  1. I’m so annoyed.

    I’m working on adding FAQ Schema to my site here: https://www.adinfusion.com/philadelphia-seo/ I have added the faq within the body ( i took them out of an accordion widget because i thought maybe that was stopping it from working somehow…

    The markup was generated from the same tool you use in this post. I validated it with Google’s structured data testing tool…which shows it as FAQPage and 0 errors.

    But when I try and validate it on Search Console the card for FAQ does not appear… WTFFFF

    1. I’ve used the ‘Ultimate Blocks’ plugin on the post. I’ve just checked your page hasn’t found any accordion block.

      However, even if the Google’s Structured Data doesn’t show any error, it’s up to Google whether they will be showing the FAQs in Google SERPs or not.

    1. Hi Jayendra,

      It seems you’ve used separate content toggle block for each faq.

      It’s recommended to use all FAQs in a single content toggle block.

      You can easily do that by click on the plus (+) sign under each accordion. (Please see the attached screenshot).

      I hope it will solve the problem.

      Please feel free to reach out if you face any further issues.

      1. Nick Esposito

        I noticed when using the ultimate block on my blog post, when I would click the (+) button under each accordion, it would create a new block and not keep all the FAQ within a single content block.

        Any help with that?

  2. I have added faq by using Yoast, and the block is appearing on the blog page too, weather I have only want it to show only in SERP (as it meant to be). Any Help ??

    1. As per as I know, it’s not possible to hide the block. All I can suggest you to use our plugin Ultimate Blocks. You can hide your answer on Content Toggle.

  3. Actually, I am working on my website very hard to get sharp results, but so far no improvement, but I have learned a lot from this page, and hope it will help us to grow.

    I am working for my client to improve in SERP results and Schema Markup is definitely gonna help me. I would like to ask one thing that these schema markups will help with Open Graph results as well. I Have Just Setup “All In One Schema Rich Snippets” Plugin on my website. But I have a doubt on how to make sure Google is picking up the correct aggregated reviews as in schema markup the reviews are hard coded.

    My quick questions are; how to make sure that the reviews are true for local business? How much time does it take to show up rich snippets for my search results? Anyways, thanks for sharing schema Markup will definitely help my business.

    1. I’m not sure how to make sure reviews are true for local businesses. And it’s totally up to Google when they will show the rich snippets.

  4. I have tried FAQ schema using rank math. The problem is that Google rich results shows that the schema are eligible for rich results. Also,I have indexed the page in search console. Yet, FAQ schema is not reflected in SERP. What to do next?. Looking forward to your reply.

    1. It’s up to Google whether they will show the schema in SEPRs or not, even if you have the right schema on your post.

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