To redirect visitors when a countdown ends, use the Countdown Timer block in Ultimate Blocks with Ultimate Blocks Pro. Turn on Enable Redirect in the Expiry Options (Pro) panel and enter a Redirect URL. When the timer reaches zero, visitors are sent to that page automatically. The Countdown Timer block is free; the redirect is a Pro feature.
What you need #
- The free Ultimate Blocks plugin.
- Ultimate Blocks Pro, installed and activated alongside the free plugin.
- The full address of the page visitors should land on, for example
https://example.com/next-offer/.
How to redirect visitors when the countdown ends #
- Open the post or page in the WordPress block editor.
- Add a Countdown Timer block (click +, search for Countdown Timer, click it), or select an existing one.
- In the Settings tab, open the Timer expiration panel and set the end date and time.
- Open the Expiry Options (Pro) panel.
- Turn on Enable Redirect.
- In Redirect URL, paste the full address, starting with
https://. - Click Update or Publish.
In the editor, the message area under the timer is replaced by the note “Users will be redirected when countdown ends.” This reminds you and your team that the block redirects.
What happens on the live page #
- Visitors on the page when the timer ends: they are sent to the Redirect URL as soon as the timer reaches zero.
- Visitors who arrive after the end date: they are redirected right away when the page loads.
- In the block editor: nothing happens. You can still open and edit the post as usual.
Important: after the end date, anyone who opens the page on the front end is redirected, including you. To show the page again, turn off Enable Redirect or change the end date, then update the post.
Redirect or expiry content? #
The Expiry Options (Pro) panel has two options, and you can use only one at a time. When Show Expiry Content is on, Enable Redirect is turned off and the panel shows “Redirect is disabled when expiry content is enabled.”
| Option | Plan | Best when |
|---|---|---|
| Text to show after the countdown is over | Free | Visitors stay on the page and see a short message. |
| Show Expiry Content | Pro | Visitors stay on the page and see blocks you choose, such as a button to the next offer. |
| Enable Redirect | Pro | Visitors leave the page and land on the Redirect URL. |
Need only a message? See How to add a custom message after the countdown timer expires.
Ideas for countdown redirects #
- A flash sale ends and visitors go to your regular pricing page.
- A webinar starts and visitors go to the live room or replay page.
- Early bird pricing ends and visitors go to the main registration page.
- A product launch begins and visitors go to the new product page.
Tips #
- Test first: on a draft or test page, set the end time a few minutes ahead and watch the redirect happen.
- Use a full URL: include
https://so the redirect goes to the right place. - Clear your cache: if you change the end date or the URL, clear your caching plugin so visitors get the new settings.
- Think about SEO: this redirect runs in the browser. If a page should move to a new address for good, a permanent (301) redirect set up on your server or with a redirect plugin is a better choice.
- Hide other blocks on a schedule: use Visibility Control (Pro) with Enable Schedule to show or hide other blocks at the same time.
Frequently asked questions #
Is the countdown redirect free?
No. The Countdown Timer block is free, but Enable Redirect is part of the Expiry Options (Pro) panel in Ultimate Blocks Pro.
What happens to visitors who open the page after the countdown ended?
They are redirected to the Redirect URL right away when the page loads.
Can I show expiry content and redirect at the same time?
No. Redirect is disabled when expiry content is enabled, so choose one of the two options.
Will the redirect affect me while I edit the post?
No. The redirect runs only on the live page, not inside the block editor.
Can I redirect to a page on another website?
Yes. Enter any full URL, starting with https://, in the Redirect URL field.
